Media Planner Jobs in Columbia, MD
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Washington, DC (22 miles from Columbia, MD)
- 1 hour ago
- Washington, DC (22 miles from Columbia, MD)
- 1 hour ago
Overview The U.S. Soccer Foundation helps young people embrace an active and healthy lifestyle and cultivate critical life skills through soccer. The Foundation's programs are the national model...
- Arlington, VA (24 miles from Columbia, MD)
- 2 days ago
- Arlington, VA (24 miles from Columbia, MD)
- 2 days ago
Your Job i360 is seeking a detail-oriented and strategic Senior Media Planner to lead the planning, execution, and optimization of digital media campaigns across both political and commercial clients...
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
Adapt brand guidelines into dynamic and platform-specific visuals Monitor trends, best practices, and emerging formats on social media and other digital media platforms Organize and maintain content...
Remote Work- Washington, DC (22 miles from Columbia, MD)
- 6 days ago
- Washington, DC (22 miles from Columbia, MD)
- 6 days ago
The ideal candidate is someone who thrives in a fast-paced, collaborative environment and is interested in building a career in digital advertising in an agency setting....
- Washington, DC (22 miles from Columbia, MD)
- 16 days ago
- Washington, DC (22 miles from Columbia, MD)
- 16 days ago
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote Work- Annapolis Junction, MD (7 miles from Columbia, MD)
- 23 days ago
- Annapolis Junction, MD (7 miles from Columbia, MD)
- 23 days ago
Athenix Solutions Group is looking for a Media Specialist II to turn information and data into visually compelling and dynamic media products. You will use engaging and creative visualization and...
- Lanham, MD (16 miles from Columbia, MD)
- 25 days ago
- Lanham, MD (16 miles from Columbia, MD)
- 25 days ago
They will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results....
Digital Media Buyer, Social and Search
- Lanham, MD (16 miles from Columbia, MD)
- 25 days ago
- Lanham, MD (16 miles from Columbia, MD)
- 25 days ago
Complete quality assurance of digital advertising campaigns prior to launch. Your Profile: 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms....
- Washington, DC (22 miles from Columbia, MD)
- 30+ days ago
- Washington, DC (22 miles from Columbia, MD)
- 30+ days ago
The Mobilization Department seeks a Senior Advertising Strategist to join the record-breaking DNC ads program. Youll take a front seat leading the production, trafficking, and optimization of...
Media Specialist / Tech Support Hybrid
- Hunt Valley, MD (22 miles from Columbia, MD)
- 45+ days ago
- Hunt Valley, MD (22 miles from Columbia, MD)
- 45+ days ago
media campaigns....
- Washington, DC (22 miles from Columbia, MD)
- 60+ days ago
- Washington, DC (22 miles from Columbia, MD)
- 60+ days ago
Position Summary: Penta Group is seeking an experienced Media Planner with 4-7 years of expertise in media planning and buying across self-service ad platforms and direct media partnerships....
Remote Work- Washington, DC (22 miles from Columbia, MD)
- 90+ days ago
- Washington, DC (22 miles from Columbia, MD)
- 90+ days ago
The Lawyers Committee for Civil Rights Under Law is one of the nations leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers...
- Washington, DC (22 miles from Columbia, MD)
- 90+ days ago
- Washington, DC (22 miles from Columbia, MD)
- 90+ days ago
Expertise: Strong understanding of digital media workflows, including ingest-to-archive processes, and media asset management systems....
Demographic Data for Columbia, MD
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Salary for Media Planner Jobs in Columbia, MD
Highest Education Level
Media Planners in Columbia, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- Writing Skills
- Budgets
- Paid Search
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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