Media Planner Jobs

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-15 of 220 Jobs

Social Media Buyer

  • San Francisco, CA
  • 4 hours ago
  • San Francisco, CA
  • 4 hours ago

planning and buying workflows - from discovery phase through post-mortem reporting....

Senior Social Media Specialist

  • New York, NY
  • 8 hours ago
  • New York, NY
  • 8 hours ago

Your Role Were looking for a Senior Social Media Specialist with a deep understanding of social strategy (with an emphasis on Instagram), native content creation, and community engagement. This...

Public Relations Specialist

  • Elk Grove Village, IL
  • 22 hours ago
  • Elk Grove Village, IL
  • 22 hours ago

Play an integral role in communicating how Medline is providing innovative solutions to the needs of clinicians, caregivers, patients and the overall healthcare industry. Support external...

Global Paid Media Coordinator

  • Seattle, WA
  • 1 day ago
  • Seattle, WA
  • 1 day ago

plans, assets, and performance....

Video, Photo & Social Media Specialist

  • Washington, DC
  • 1 day ago
  • Washington, DC
  • 1 day ago

Manage and organize a digital media library, ensuring photo and video assets are appropriately labeled, categorized, and accessible to marcom staff and campus partners....

Senior Social Media Strategist

  • Miami Beach, FL
  • 1 day ago
  • Miami Beach, FL
  • 1 day ago

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through...

Remote Work

DSP/Programmatic Media Buyer - Lead Generation

  • Beverly Hills, CA
  • 1 day ago
  • Beverly Hills, CA
  • 1 day ago

Qualifications 5+ years of programmatic/DSP media buying experience for performance-based lead generation. Proven success scaling campaigns profitably beyond $500K/month....

Media Coordinator

  • Albany, NY
  • 1 day ago
  • Albany, NY
  • 1 day ago

Basics Schedule Location Job Specifics How to Apply Indicates whether if this vacancy posting is part of the NY HELPS Program. NY HELP No The agency in which the vacancy exists. Agency Assembly...

Remote Work

Retail Media Specialist

  • Atlanta, GA
  • 3 days ago
  • Atlanta, GA
  • 3 days ago

Position Purpose: The Retail Media Specialist on the Orange Apron Media team is responsible for project management reporting, coordination, and communications of retail media initiatives. This...

Public Relations Specialist

  • Northfield, IL
  • 3 days ago
  • Northfield, IL
  • 3 days ago

Job Summary Play an integral role in communicating how Medline is providing innovative solutions to the needs of clinicians, caregivers, patients and the overall healthcare industry. Support...

Media Planner - TV & Digital (Remote)

  • Atlanta, GA
  • 3 days ago
  • Atlanta, GA
  • 3 days ago

The Media Planner is an individual contributor role responsible for developing and executing media plans to support marketing objectives....

Remote Work

Media Planner - Digital (Remote)

  • Atlanta, GA
  • 3 days ago
  • Atlanta, GA
  • 3 days ago

The Media Planner is an individual contributor role responsible for developing and executing media plans to support marketing objectives....

Remote Work

Media Coordinator - Computer Lab

  • Hamilton, OH
  • 3 days ago
  • Hamilton, OH
  • 3 days ago

Position Type: Secretarial and Office Personnel Date Posted: 8/22/2025 Location: Bridgeport Elementary School Date Available: TBD District:   Hamilton City School District    SALARY:...

Digital Media Account Manager

  • Cincinnati, OH
  • 3 days ago
  • Cincinnati, OH
  • 3 days ago

plans and successful campaigns....

Remote Work

Student Media Specialist

  • Tacoma, WA
  • 3 days ago
  • Tacoma, WA
  • 3 days ago

Job Description The University of Washington Tacoma is an anchor institution that is deeply invested in its local communities and in student success. As one of three campuses of a world-class...

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Certified Forecaster and Demand Planner (CFDP)
ISCEAs Certified Forecaster and Demand Planners (CFDP) are capable to develop demand plans that adapt to todays rapidly changing business environment while remaining aligned to the companys...
Certified Forecaster and Demand Planner - CFDP - Certification Exam
The CFDP Exam is comprised of 70 questions an problems to be solved in 2 hours. The passing score for the exam is 70%. The exam is designed to allow the learner to demonstrate deep understanding...
Innovation in New Media
With technology continuously evolving, new media offers endless possibilities for creativity and innovation. Investigate the latest trends, including artificial intelligence in content creation,...

Title Synonyms

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Salary for Media Planner Jobs Nationwide

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.5%
Vocational Degree or Certification
2.3%
Doctorate Degree
1.0%
Some College
0.9%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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