Media Planner Jobs

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-15 of 254 Jobs
CMTS LLC

Public Information Specialist

. • Review online articles videos and social media posts to align with Facilities Services Division's media plan and improve outdated information shared to the public or general community where schools...

Social Media & Public Relations Specialist

  • Toledo, OH
  • 1 day ago
  • Toledo, OH
  • 1 day ago

$17.00/ hour Six Flags is seeking a seasonal Social Media & Public Relations Specialist to bring energy, creativity, and strategy to our Communications Team. In this role, you'll help craft...

Public Relations Specialist

  • San Diego, CA
  • 9 hours ago
  • San Diego, CA
  • 9 hours ago

Overview Bowhead is actively recruiting for a Public Realtions Specialist to provide multimedia support for a proposal effort in San Diego, CA. Responsibilities Track, consolidate, and document...

Public Relations Specialist

  • 9 hours ago
  • 9 hours ago

Public Relations Specialist - Remote What to expect when you join the Sikich family Team members at Sikich have a lot in common while also being part of a rich and diverse group of contributors,...

Remote Work

Digital Advertising Specialist

  • Spring Hill, FL
  • 14 hours ago
  • Spring Hill, FL
  • 14 hours ago

Digital Advertising Specialist High Beam Marketing Spring Hill Role Overview:Were on the lookout for a Digital Advertising Specialist who knows their way around paid media campaigns and is ready to...

Digital Media Buyer - HYBRID

  • Bonita Springs, FL
  • 16 hours ago
  • Bonita Springs, FL
  • 16 hours ago

Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications....

Social Media & Public Relations Specialist

  • Jackson, NJ
  • 16 hours ago
  • Jackson, NJ
  • 16 hours ago

Overview: $18 / hour Six Flags is seeking a seasonal Social Media & Public Relations Specialist to bring energy, creativity, and strategy to our Communications Team. In this role, you'll help...

Media Planner - TV & Audio

  • Minneapolis, MN
  • 17 hours ago
  • Minneapolis, MN
  • 17 hours ago

media Bachelor's Degree in related field or commensurate experience Experience with marketing or media planning for offline channels including Audio, TV and Connected TV is desired Analytical skills...

Public Relations Specialist (NY or CA)

  • Los Angeles, CA
  • 17 hours ago
  • Los Angeles, CA
  • 17 hours ago

Job Description Overview: We are seeking a talented and dynamic Public Relations Specialist to join our team. This role will be responsible for managing public relations strategies, media...

Communications & Media Specialist - 3 - 6 month contract

  • Toronto, ON
  • 1 day ago
  • Toronto, ON
  • 1 day ago

Create high quality content including briefing notes, key messages, press releases and statements, digital media materials and correspondence tailored to targeted audiences....

Senior Public Relations Specialist

  • Columbia, MO
  • 1 day ago
  • Columbia, MO
  • 1 day ago

The senior public relations specialist executes tactical public relations strategies and communications, with a focus on pet clients, under the direction of public relations team leadership. The...

Digital Media Planner

  • New York, NY
  • 1 day ago
  • New York, NY
  • 1 day ago

Pixability Digital Media Planner Job Posted 2 Days Ago Posted 2 Days Ago Be an Early Applicant 2 Locations 70K-90K Junior The Digital Media Planner is responsible for crafting innovative media proposals...

Communications Officer (Social Media Specialist) - Amegy Tower/Houston, TX Houston, Texas, United States NEW Amegy Bank 067103 At Amegy Bank, everyone counts! Your contributions are valued, and...

Social Media Specialist

  • Renton, WA
  • 1 day ago
  • Renton, WA
  • 1 day ago

The Social Media Specialist works within the Marketing Department and collaborates with all areas of the business to create, lead and champion innovative high-impact social media initiatives that...

Digital Media Planner

  • San Juan, TX
  • 1 day ago
  • San Juan, TX
  • 1 day ago

Overview Objetivo de la posicion El Media Planner Digital sera responsable de desarrollar, ejecutar y optimizar estrategias de medios digitales para campanas locales y/o regionales, asegurando que los...

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Certified Forecaster and Demand Planner (CFDP)
ISCEAs Certified Forecaster and Demand Planners (CFDP) are capable to develop demand plans that adapt to todays rapidly changing business environment while remaining aligned to the companys...
Certified Forecaster and Demand Planner - CFDP - Certification Exam
The CFDP Exam is comprised of 70 questions an problems to be solved in 2 hours. The passing score for the exam is 70%. The exam is designed to allow the learner to demonstrate deep understanding...
Innovation in New Media
With technology continuously evolving, new media offers endless possibilities for creativity and innovation. Investigate the latest trends, including artificial intelligence in content creation,...

Title Synonyms

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Salary for Media Planner Jobs Nationwide

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.5%
Vocational Degree or Certification
2.2%
Doctorate Degree
1.0%
Some College
0.8%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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