Media Planner Jobs

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-15 of 226 Jobs

Social Media Strategist

  • Washington, DC
  • 1 hour ago
  • Washington, DC
  • 1 hour ago

Overview The U.S. Soccer Foundation helps young people embrace an active and healthy lifestyle and cultivate critical life skills through soccer. The Foundation's programs are the national model...

Public Relations Specialist I

  • MS
  • 2 hours ago
  • MS
  • 2 hours ago

Public Relations Specialist I #SPB4995223 ! COMPARISON DETAILS Education This job requires Any Education Level Experience A survey of workers in the occupation Public Relations Specialists found...

Media Coordinator

  • Valdosta, GA
  • 6 hours ago
  • Valdosta, GA
  • 6 hours ago

Provide cross-functional support in photography, video, writing, and digital media tasks, as assigned. Serve as backup to the Communications Coordinator as needed....

Media Planner

  • Miami, FL
  • 6 hours ago
  • Miami, FL
  • 6 hours ago

Required Technical Skills: 4+ years full-time digital media planning or digital account/strategy role, ideally in a marketing agency....

Media & Public Relations Specialist II or III

  • Everett, WA
  • 8 hours ago
  • Everett, WA
  • 8 hours ago

Media & Public Relations Specialist II or III** **$91,215-$143,025** **Job #16396** We strongly encourage you to submit a cover letter along with your application to help us understand why you...

Media Coordinator

  • Kalispell, MT
  • 1 day ago
  • Kalispell, MT
  • 1 day ago

What you'll do: Take clear, high-quality photos of RVs (interior and exterior) for online listings Stage RVs prior to photography to ensure clean, professional presentation Capture event photos at...

Media Planner

  • Detroit, OR
  • 1 day ago
  • Detroit, OR
  • 1 day ago

Required Technical Skills: 4+ years full-time digital media planning or digital account/strategy role, ideally in a marketing agency....

REMOTE Programmatic Media Specialist

  • Chicago, IL
  • 1 day ago
  • Chicago, IL
  • 1 day ago

alignment with client goals- Troubleshoot technical issues and ensure accurate tracking and measurementProgrammatic Media Specialist Qualifications:- 2+ years of hands-on experience in programmatic media...

Remote Work

Senior Manager, Media Buyer

  • New York City, NY
  • 1 day ago
  • New York City, NY
  • 1 day ago

Job Description Charlotte Tilbury is seeking a talented Lead Media Planner to join our dynamic team....

Public Relations and Social Media Specialist

  • Honolulu, HI
  • 1 day ago
  • Honolulu, HI
  • 1 day ago

Manage HMSA's social media profiles and presence. Create, manage, and grow HMSA's business presence across relevant social media channels, including, but not limited to Facebook, Instagram, X...

Compensation and Education Tuition Stipend Health/Wellness Perks: Flexible Spending Accounts-Health Care, Employee Assistance Program and MyHealth Connections wellness program....

Remote EST - Paid Media Specialist

  • Cary, NC
  • 1 day ago
  • Cary, NC
  • 1 day ago

-Keep abreast of the latest trends in digital media buying and user acquisition....

Remote Work

Advertising Strategist I

  • Vinings, GA
  • 1 day ago
  • Vinings, GA
  • 1 day ago

Digital Advertising Strategy Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms....

Remote Work

Social Media Strategist

  • 1 day ago
  • 1 day ago

Overview At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are...

Remote Work

Social Media Specialist

  • Benton, KY
  • 2 days ago
  • Benton, KY
  • 2 days ago

Media or a related field....

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Certified Forecaster and Demand Planner (CFDP)
ISCEAs Certified Forecaster and Demand Planners (CFDP) are capable to develop demand plans that adapt to todays rapidly changing business environment while remaining aligned to the companys...
Certified Forecaster and Demand Planner - CFDP - Certification Exam
The CFDP Exam is comprised of 70 questions an problems to be solved in 2 hours. The passing score for the exam is 70%. The exam is designed to allow the learner to demonstrate deep understanding...
Innovation in New Media
With technology continuously evolving, new media offers endless possibilities for creativity and innovation. Investigate the latest trends, including artificial intelligence in content creation,...

Title Synonyms

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Salary for Media Planner Jobs Nationwide

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.5%
Vocational Degree or Certification
2.2%
Doctorate Degree
1.0%
Some College
0.9%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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