Media Planner Jobs
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
$17.00/ hour Six Flags is seeking a seasonal Social Media & Public Relations Specialist to bring energy, creativity, and strategy to our Communications Team. In this role, you'll help craft...
Overview Bowhead is actively recruiting for a Public Realtions Specialist to provide multimedia support for a proposal effort in San Diego, CA. Responsibilities Track, consolidate, and document...
Public Relations Specialist - Remote What to expect when you join the Sikich family Team members at Sikich have a lot in common while also being part of a rich and diverse group of contributors,...
Remote WorkDigital Advertising Specialist High Beam Marketing Spring Hill Role Overview:Were on the lookout for a Digital Advertising Specialist who knows their way around paid media campaigns and is ready to...
Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications....
Overview: $18 / hour Six Flags is seeking a seasonal Social Media & Public Relations Specialist to bring energy, creativity, and strategy to our Communications Team. In this role, you'll help...
media Bachelor's Degree in related field or commensurate experience Experience with marketing or media planning for offline channels including Audio, TV and Connected TV is desired Analytical skills...
Job Description Overview: We are seeking a talented and dynamic Public Relations Specialist to join our team. This role will be responsible for managing public relations strategies, media...
Communications & Media Specialist - 3 - 6 month contract
- Toronto, ON
- 1 day ago
- Toronto, ON
- 1 day ago
Create high quality content including briefing notes, key messages, press releases and statements, digital media materials and correspondence tailored to targeted audiences....
The senior public relations specialist executes tactical public relations strategies and communications, with a focus on pet clients, under the direction of public relations team leadership. The...
Pixability Digital Media Planner Job Posted 2 Days Ago Posted 2 Days Ago Be an Early Applicant 2 Locations 70K-90K Junior The Digital Media Planner is responsible for crafting innovative media proposals...
Communications Officer (Social Media Specialist) - Amegy Tower/Houston, TX
- Houston, TX
- 1 day ago
- Houston, TX
- 1 day ago
Communications Officer (Social Media Specialist) - Amegy Tower/Houston, TX Houston, Texas, United States NEW Amegy Bank 067103 At Amegy Bank, everyone counts! Your contributions are valued, and...
The Social Media Specialist works within the Marketing Department and collaborates with all areas of the business to create, lead and champion innovative high-impact social media initiatives that...
Overview Objetivo de la posicion El Media Planner Digital sera responsable de desarrollar, ejecutar y optimizar estrategias de medios digitales para campanas locales y/o regionales, asegurando que los...
Media Planner Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Media Planner Jobs Nationwide
Highest Education Level
Media Planners offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Verbal Communication
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Content Marketing
- Campaign Management
- Video Editing
- Press Releases
- Storytelling
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Brand Marketing
- Copywriting
- Adobe InDesign
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Media Planner Related Career Advice Articles

How to Survive and Thrive in an Ad Agency
If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.
Read article »