Media Planner Jobs

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-15 of 220 Jobs

Media Buying Manager

  • New York, NY
  • 4 hours ago
  • New York, NY
  • 4 hours ago

Qualifications & Experience 7+ years of experience in programmatic media buying, digital advertising, or ad tech, with a strong track record in trading leadership roles....

Digital Communications and Visual Media Coordinator

  • Norfolk, VA
  • 16 hours ago
  • Norfolk, VA
  • 16 hours ago

This position focuses on visual storytelling through still photography and digital media, ensuring compelling and accessible content across all platforms....

Senior Public Relations Specialist

  • McDonough, GA
  • 19 hours ago
  • McDonough, GA
  • 19 hours ago

The purpose of this position is to update and maintain the Countys website, to design and create graphics, and to produce and release information about programs and activities for the County or an...

Senior Public Relations Specialist

  • Homer City, PA
  • 23 hours ago
  • Homer City, PA
  • 23 hours ago

Requisition #:** 16764 ****Our Mission: Powering Innovation That Drives Human Advancement**** When visionary companies need to know how their world-changing ideas will perform, they close the gap...

Social Media Specialist

  • McKinney, TX
  • 1 day ago
  • McKinney, TX
  • 1 day ago

media and intense curiosity about the future of how consumers interact with each other, consume and engage with content, and develop affinity to brands online- Strategic thinker with ability to generate...

Press Secretary (Communication and Media Coordinator)

  • Bridgeport, CT
  • 1 day ago
  • Bridgeport, CT
  • 1 day ago

The City of Bridgeport also offers several voluntary benefit programs via automatic payroll deduction: 457(b) Deferred Compensation Plan with Roth options, legal services, andplimentary discounted perks...

Paid Media Specialist

  • Dallas, TX
  • 1 day ago
  • Dallas, TX
  • 1 day ago

Company Overview Are you a data-driven digital marketer with a knack for content creation and a passion for driving results? Cumulus Media Dallas is looking for a versatile and highly motivated...

Media Coordinator, Programmatic

  • New York, NY
  • 2 days ago
  • New York, NY
  • 2 days ago

**Responsibilities** + Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns...

Paid Media Coordinator (YouTube)

  • Plantation, FL
  • 2 days ago
  • Plantation, FL
  • 2 days ago

buying/planning Experience with analytics platforms like Google Analytics Bachelor's Degree or equivalent experience Experience managing significant advertising budgets We are looking for someone who...

Free People & Free People Movement Affiliates & Media Coordinator

  • Philadelphia, PA
  • 2 days ago
  • Philadelphia, PA
  • 2 days ago

/media opportunities and ensure everything goes live as expected Role Qualifications 2 years of experience in Brand/Digital Marketing, Affiliates, or PR Passion for Free People & FP Movement Excellent...

Media Coordinator

  • Monroe, NC
  • 3 days ago
  • Monroe, NC
  • 3 days ago

Openings as of 5/10/2025 Media Coordinator JobID: 14520 Position Type: Student Support Services (Licensed)/Media Specialist Date Posted: 5/8/2025 Location: Various Locations within the District

Paid Media Specialist

  • Pittsburgh, PA
  • 3 days ago
  • Pittsburgh, PA
  • 3 days ago

Discover Impactful Work We are looking for a Digital Advertising Specialist to join the BioProduction Group (BPG) marketing team....

Ad Strategist, Media Operations

  • 3 days ago
  • 3 days ago

The Ad Strategist handles ad campaigns from beginning to end, and well as plays a key role in improving day-to-day operations and processes. The Ad Strategist assembles strategic insights and...

Remote Work

Library Media Coordinator

  • Monroe, NC
  • 3 days ago
  • Monroe, NC
  • 3 days ago

Openings as of 5/10/2025 Library Media Coordinator JobID: 14529 Position Type: Student Support Services (Licensed)/Media Specialist Date Posted: 5/9/2025 Location: Rock Rest Elementary (High-Needs...

Senior Media Planning Specialist

  • Toronto, ON
  • 3 days ago
  • Toronto, ON
  • 3 days ago

Key Qualifications: Minimum of 3-4 years of media planning experience, with a strong emphasis on digital media in an agency setting....

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Certified Forecaster and Demand Planner (CFDP)
ISCEAs Certified Forecaster and Demand Planners (CFDP) are capable to develop demand plans that adapt to todays rapidly changing business environment while remaining aligned to the companys...
Certified Forecaster and Demand Planner - CFDP - Certification Exam
The CFDP Exam is comprised of 70 questions an problems to be solved in 2 hours. The passing score for the exam is 70%. The exam is designed to allow the learner to demonstrate deep understanding...
Innovation in New Media
With technology continuously evolving, new media offers endless possibilities for creativity and innovation. Investigate the latest trends, including artificial intelligence in content creation,...

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Salary for Media Planner Jobs Nationwide

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.5%
Vocational Degree or Certification
2.2%
Doctorate Degree
1.0%
Some College
0.9%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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