Media Planner Jobs
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Qualifications & Experience 7+ years of experience in programmatic media buying, digital advertising, or ad tech, with a strong track record in trading leadership roles....
Digital Communications and Visual Media Coordinator
- Norfolk, VA
- 16 hours ago
- Norfolk, VA
- 16 hours ago
This position focuses on visual storytelling through still photography and digital media, ensuring compelling and accessible content across all platforms....
The purpose of this position is to update and maintain the Countys website, to design and create graphics, and to produce and release information about programs and activities for the County or an...
Requisition #:** 16764 ****Our Mission: Powering Innovation That Drives Human Advancement**** When visionary companies need to know how their world-changing ideas will perform, they close the gap...
media and intense curiosity about the future of how consumers interact with each other, consume and engage with content, and develop affinity to brands online- Strategic thinker with ability to generate...
Press Secretary (Communication and Media Coordinator)
- Bridgeport, CT
- 1 day ago
- Bridgeport, CT
- 1 day ago
The City of Bridgeport also offers several voluntary benefit programs via automatic payroll deduction: 457(b) Deferred Compensation Plan with Roth options, legal services, andplimentary discounted perks...
Company Overview Are you a data-driven digital marketer with a knack for content creation and a passion for driving results? Cumulus Media Dallas is looking for a versatile and highly motivated...
**Responsibilities** + Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns...
buying/planning Experience with analytics platforms like Google Analytics Bachelor's Degree or equivalent experience Experience managing significant advertising budgets We are looking for someone who...
Free People & Free People Movement Affiliates & Media Coordinator
- Philadelphia, PA
- 2 days ago
- Philadelphia, PA
- 2 days ago
/media opportunities and ensure everything goes live as expected Role Qualifications 2 years of experience in Brand/Digital Marketing, Affiliates, or PR Passion for Free People & FP Movement Excellent...
Openings as of 5/10/2025 Media Coordinator JobID: 14520 Position Type: Student Support Services (Licensed)/Media Specialist Date Posted: 5/8/2025 Location: Various Locations within the District
Discover Impactful Work We are looking for a Digital Advertising Specialist to join the BioProduction Group (BPG) marketing team....
The Ad Strategist handles ad campaigns from beginning to end, and well as plays a key role in improving day-to-day operations and processes. The Ad Strategist assembles strategic insights and...
Remote WorkOpenings as of 5/10/2025 Library Media Coordinator JobID: 14529 Position Type: Student Support Services (Licensed)/Media Specialist Date Posted: 5/9/2025 Location: Rock Rest Elementary (High-Needs...
Key Qualifications: Minimum of 3-4 years of media planning experience, with a strong emphasis on digital media in an agency setting....
Media Planner Online Courses and Training Opportunities
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Highest Education Level
Media Planners offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- AP Stylebook
- Bachelor's Degree
- Influencer Marketing
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Marketing Campaigns
- Pay per Click
- Brand Marketing
- Adobe InDesign
- Copywriting
- Graphic Design
- Social Media Management
- Media
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Branding
- Social Media Strategy
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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