Media Planner Jobs in Maryland
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Athenix Solutions Group is looking for a Media Specialist II to turn information and data into visually compelling and dynamic media products. You will use engaging and creative visualization and...
They will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results....
Complete quality assurance of digital advertising campaigns prior to launch. Your Profile: 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms....
What you'll do: Develop and execute strategic shopper media plans....
paid search/PPC digital advertising, with a focus on donor acquisition and revenue generation....
Remote WorkThe Drive Auto team is looking for an entry-level Media Specialist to build, launch and manage digital paid media campaigns. In this role, you will learn to deploy and optimize a wide variety of...
Public Relations Specialists - Journeyman
- Lexington Park, MD
- 60+ days ago
- Lexington Park, MD
- 60+ days ago
Job Type Full-time Description ACE Group is a Service-Disabled Veteran Owned Small Business that provides expertise in the operational application of current and future airborne weapons systems,...
Public Relations Specialists - Senior
- Lexington Park, MD
- 60+ days ago
- Lexington Park, MD
- 60+ days ago
Job Type Full-time Description ACE Group is a Service-Disabled Veteran Owned Small Business that provides expertise in the operational application of current and future airborne weapons systems,...
Demographic Data for Maryland
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Salary for Media Planner Jobs in Maryland
Highest Education Level
Media Planners in Maryland offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Corporate Communications
- Video Editing
- Press Releases
- Storytelling
- Journalism
- Adobe Premiere
- Hootsuite
- Writing Skills
- Budgets
- Direct Response
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Pay per Click
- Adobe InDesign
- Adobe After Effects
- Copywriting
- Media
- Social Media Management
- Search Engine Optimization
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Content Development
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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