Advertising Account Executive Jobs in Lansing, MI
An Advertising Account Executive serves as the main link between an advertising agency and its clients. They are responsible for understanding the client's goals and coordinating with the agency's creative, media, and research teams to develop and execute effective advertising campaigns. They also oversee budgeting, monitor campaign progress, and present campaign results to clients. Their duties may extend to identifying potential clients and business opportunities, therefore contributing significantly to the growth and success of the advertising industry.
Key skills for an Advertising Account Executive include strong communication, negotiation, and presentation skills, as well as the ability to manage multiple projects simultaneously. They should have a strong understanding of the advertising industry, marketing strategies, and consumer behavior. While specific certifications aren't usually required for this role, a bachelor's degree in marketing, advertising, or a related field is typically necessary. Previous roles that could lead to becoming an Advertising Account Executive include Advertising Account Coordinator, Junior Account Executive, or Marketing Assistant.
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Demographic Data for Lansing, MI
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Salary for Advertising Account Executive Jobs in Lansing, MI
Highest Education Level
Advertising Account Executives in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Advertising Account Executive position
- Organization
- Customer Service
- Problem Solving
- Reporting
- Networking
- Research Skills
- Scheduling
- Driving
- Multitasking
- Customer Relationship Management
- Account Management
- Negotiation
- Relationship Management
- Social Networking
- Cold Calling
- Prospecting
- Presentation
- Strategy Development
- Sales Presentations
- Proposals
- Collaboration
- Wellness
- Military Background
- Events
- Pay per Click
- Client Services
- Goal Oriented
- Client Relationships
- Radio Broadcasting
- Salesforce
- Paid Search
- Podcasting
- Needs Analysis
- Radio Advertising
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Sales
- Online Media
- Advertising Sales
- Media Buying
- Digital Sales
- Media Planning
- Broadcasting
- Online Marketing
- Marketing Communications
- Marketing Campaigns
- Search Engine Marketing
- Media
- Brand Development
- Search Engine Optimization
- Email Marketing
- Digital Marketing
- Business Development
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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