Media Specialist Jobs in Reston, VA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Digital Media Buyer Location: REMOTE US Based Ready to make a difference? Join our team as a Digital Media Buyer and immerse yourself in the dynamic realm of digital advertising....
Paid Media Marketing Specialist
- Falls Church, VA (12 miles from Reston, VA)
- 8 days ago
- Falls Church, VA (12 miles from Reston, VA)
- 8 days ago
Our client, an impressive association, is seeking a Paid Media Marketing Specialist to join their busy and growing Marketing team! About the Job: Manage the development and implementation of all...
- Washington, DC (17 miles from Reston, VA)
- 22 days ago
- Washington, DC (17 miles from Reston, VA)
- 22 days ago
Date Posted July 10, 2025 Industry Nonprofit Specialty Not Specified Job Status Full-time Salary $80,000-$110,000 Description: Media Coordinator Founded in 1903, the International Brotherhood of...
- Washington, DC (17 miles from Reston, VA)
- 27 days ago
- Washington, DC (17 miles from Reston, VA)
- 27 days ago
Overview The U.S. Soccer Foundation helps young people embrace an active and healthy lifestyle and cultivate critical life skills through soccer. The Foundation's programs are the national model...
- Alexandria, VA (18 miles from Reston, VA)
- 30+ days ago
- Alexandria, VA (18 miles from Reston, VA)
- 30+ days ago
Strong record of meeting or exceeding sales goals Proven ability to sell both print/digital advertising and content marketing solutions CRM proficiency (HubSpot preferred) Experience with B2B salesespecially...
Remote Work- Washington, DC (17 miles from Reston, VA)
- 30+ days ago
- Washington, DC (17 miles from Reston, VA)
- 30+ days ago
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote Work- Washington, DC (17 miles from Reston, VA)
- 60+ days ago
- Washington, DC (17 miles from Reston, VA)
- 60+ days ago
The Mobilization Department seeks a Senior Advertising Strategist to join the record-breaking DNC ads program. Youll take a front seat leading the production, trafficking, and optimization of...
- Washington, DC (17 miles from Reston, VA)
- 90+ days ago
- Washington, DC (17 miles from Reston, VA)
- 90+ days ago
experience preferred). - Proficiency in digital advertising platforms, including DSPs, Google Ads, Meta Ads Manager, and LinkedIn Ads. - Strong analytical skills, with the ability to analyze campaign...
Remote Work- Washington, DC (17 miles from Reston, VA)
- 90+ days ago
- Washington, DC (17 miles from Reston, VA)
- 90+ days ago
Expertise: Strong understanding of digital media workflows, including ingest-to-archive processes, and media asset management systems....
Demographic Data for Reston, VA
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Salary for Media Specialist Jobs in Reston, VA
Highest Education Level
Media Specialists in Reston, VA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Press Releases
- Storytelling
- Journalism
- Speech Writing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Adobe InDesign
- Media
- Social Media Management
- Copywriting
- Adobe Creative Suite
- Graphic Design
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Adobe Photoshop CC
- Branding
- Adobe
- Content Development
- Photography
- Public Relations
- Microsoft PowerPoint
- Bachelor's Degree
- Project Management
- Microsoft Office
- Sales
- Leadership
- Communication Skills
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