Media Specialist Jobs in Texas
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Communications Officer (Social Media Specialist) - Amegy Tower/Houston, TX
- Houston, TX
- 1 day ago
- Houston, TX
- 1 day ago
We are seeking a creative and strategic Social Media Specialist (Communications Officer) to join our marketing team....
Company description Publicis Groupe es lider mundial en comunicacion. El Groupe se posiciona en cada paso de la cadena de valor, desde la consultoria hasta la ejecucion, combinando la...
Media Savvy Formal Writing Skills Marketing Campaign Tracking Program Management Social Media Marketing Social Media Savvy Canva or Adobe Express HootSuite Sprinklr Sprout Social Stakeholder Management...
Remote Workmedia, marketing, graphic design, and social media management....
You have experience in developing media plans and in gathering and interpreting data....
advertising industry Strong understanding of search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing Experience with Wide Orbit traffic software preferred About Cox Media...
Job Description The Visual Media Specialist has a detailed understanding and is a creative thought-partner when it comes to all aspects of content production....
Your Role Gensler is seeking a professional, motivated, and highly-collaborative individual to join our team as a Public Relations Specialist, supporting our Dallas office. The ideal candidate has...
Expertise in Pay-Per-Click campaign strategy and execution, with a focus on optimizing the lead funnel. Solid understanding of SEO principles and how theyplement paid media strategies....
Berkshire Hathaway Automotive is currently seeking a Paid Media Specialist to collaborate with our industry-leading marketing team in the management of paid digital marketing campaigns for a nationwide...
social campaign initiatives Have proficient understanding of media buying on social platforms including: Ad units/products Targeting Planning and buying tools Understand influencer metrics (impressions...
Position Summary The Social Media Specialist will be responsible for planning, implementing, managing, and monitoring Electrolit's social media strategy to increase brand awareness, improve marketing...
Associate, Paid Media Buyer role: We have an immediate position available for a Paid Media Buying Specialist in Search & Social to help lead and further Material's media practice....
Public Relations Specialist III Please Note: This position is pending a contract award. If you are interested in a future with Cherokee Federal, APPLY TODAY! Although this is not an approved...
Victoria College is recruiting for a Full-time, Benefits eligible Public Relations & Social Media Specialist....
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Salary for Media Specialist Jobs in Texas
Highest Education Level
Media Specialists in Texas offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Verbal Communication
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Content Marketing
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Brand Marketing
- Copywriting
- Adobe InDesign
- Media
- Social Media Management
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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