Media Specialist Jobs in Texas
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
planning documents Communicate with media channel owners and marketing teams to ensure all parties are aligned with the media plan, execution and performance Ensure customer-to-offer assignments are...
TRAXXAS**is seeking a Social Media Specialist to join its Marketing department....
Impactful Role: As a Paid Media Specialist at Cumulus Media Dallas, you'll play a key role in driving digital success and shaping our platform's growth....
Partner with cross-functional teams (Product Marketing, Field Marketing, Sales) to align media plans with go-to-market strategies and revenue goals....
Experience in running integrated, multi-funnel digital advertising campaigns....
Communications Officer (Social Media Specialist) - Amegy Tower/Houston, TX
- Houston, TX
- 16 days ago
- Houston, TX
- 16 days ago
We are seeking a creative and strategic Social Media Specialist (Communications Officer) to join our marketing team....
Company description Publicis Groupe es lider mundial en comunicacion. El Groupe se posiciona en cada paso de la cadena de valor, desde la consultoria hasta la ejecucion, combinando la...
media, marketing, graphic design, and social media management....
You have experience in developing media plans and in gathering and interpreting data....
advertising industry Strong understanding of search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing Experience with Wide Orbit traffic software preferred About Cox Media...
Job Description The Visual Media Specialist has a detailed understanding and is a creative thought-partner when it comes to all aspects of content production....
Expertise in Pay-Per-Click campaign strategy and execution, with a focus on optimizing the lead funnel. Solid understanding of SEO principles and how theyplement paid media strategies....
Berkshire Hathaway Automotive is currently seeking a Paid Media Specialist to collaborate with our industry-leading marketing team in the management of paid digital marketing campaigns for a nationwide...
Associate, Paid Media Buyer role: We have an immediate position available for a Paid Media Buying Specialist in Search & Social to help lead and further Material's media practice....
Victoria College is recruiting for a Full-time, Benefits eligible Public Relations & Social Media Specialist....
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Salary for Media Specialist Jobs in Texas
Highest Education Level
Media Specialists in Texas offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Google Analytics
- Campaign Management
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- AP Stylebook
- Bachelor's Degree
- Influencer Marketing
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Marketing Campaigns
- Pay per Click
- Adobe InDesign
- Copywriting
- Graphic Design
- Social Media Management
- Media
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Adobe Creative Suite
- Social Media Marketing
- Branding
- Social Media Strategy
- Adobe
- Content Development
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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