Media Specialist Jobs in Lanham, MD
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
- Annapolis Junction, MD (11 miles from Lanham, MD)
- 4 days ago
- Annapolis Junction, MD (11 miles from Lanham, MD)
- 4 days ago
Athenix Solutions Group is looking for a Media Specialist II to turn information and data into visually compelling and dynamic media products....
An eagerness to stay on top of the latest digital advertising and industry trends. Friendly, customer-service oriented attitude. Proficiency with Microsoft Word, PowerPoint, and Excel....
Complete quality assurance of digital advertising campaigns prior to launch. Your Profile: 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms....
- Washington, DC (10 miles from Lanham, MD)
- 24 days ago
- Washington, DC (10 miles from Lanham, MD)
- 24 days ago
The Mobilization Department seeks a Senior Advertising Strategist to join the record-breaking DNC ads program. Youll take a front seat leading the production, trafficking, and optimization of...
advertising, with a focus on donor acquisition and revenue generation....
Remote Work- Washington, DC (10 miles from Lanham, MD)
- 45+ days ago
- Washington, DC (10 miles from Lanham, MD)
- 45+ days ago
Position Overview DCG is seeking an experienced Digital and Social Media Specialist to provide communications support to the US Army's Office of the Chief of Public Affairs (OCPA)....
- Washington, DC (10 miles from Lanham, MD)
- 60+ days ago
- Washington, DC (10 miles from Lanham, MD)
- 60+ days ago
experience preferred). - Proficiency in digital advertising platforms, including DSPs, Google Ads, Meta Ads Manager, and LinkedIn Ads. - Strong analytical skills, with the ability to analyze campaign...
Remote WorkDigital Advertising Strategist
- Washington, DC (10 miles from Lanham, MD)
- 60+ days ago
- Washington, DC (10 miles from Lanham, MD)
- 60+ days ago
The Mobilization Department seeks a Digital Advertising Strategist to join the record-breaking DNC advertising program....
- Washington, DC (10 miles from Lanham, MD)
- 60+ days ago
- Washington, DC (10 miles from Lanham, MD)
- 60+ days ago
The Lawyers Committee for Civil Rights Under Law is one of the nations leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers...
- Washington, DC (10 miles from Lanham, MD)
- 90+ days ago
- Washington, DC (10 miles from Lanham, MD)
- 90+ days ago
DC News Now, a fast-growing Nexstar Media Inc. station in Washington, D.C., is seeking a Media Coordinator to play a crucial role in managing and organizing media assets across our news,...
Demographic Data for Lanham, MD
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Salary for Media Specialist Jobs in Lanham, MD
Highest Education Level
Media Specialists in Lanham, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Video Editing
- Press Releases
- Storytelling
- Journalism
- Adobe Premiere
- Hootsuite
- Writing Skills
- Budgets
- Direct Response
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Pay per Click
- Adobe InDesign
- Adobe After Effects
- Copywriting
- Media
- Social Media Management
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Content Development
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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