Media Specialist Jobs in Maryland
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Oversee and execute the scheduling, production and implementation of all digital/mobile campaigns in ad server (DFP/GAM) to ensure timely, accurate implementation, as well as full delivery....
Communications & Public Relations Specialist - Full Time with Benefits
- Frederick, MD
- 15 days ago
- Frederick, MD
- 15 days ago
Experience in media relations, media planning, and crisis communication preferred. Knowledge of AP Style and adherence to brand voice and style guidelines....
Athenix Solutions Group is looking for a Media Specialist II to turn information and data into visually compelling and dynamic media products....
An eagerness to stay on top of the latest digital advertising and industry trends. Friendly, customer-service oriented attitude. Proficiency with Microsoft Word, PowerPoint, and Excel....
Complete quality assurance of digital advertising campaigns prior to launch. Your Profile: 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms....
advertising, with a focus on donor acquisition and revenue generation....
Remote WorkThe Drive Auto team is looking for an entry-level Media Specialist to build, launch and manage digital paid media campaigns....
Public Relations Specialists - Journeyman
- Lexington Park, MD
- 60+ days ago
- Lexington Park, MD
- 60+ days ago
Job Type Full-time Description ACE Group is a Service-Disabled Veteran Owned Small Business that provides expertise in the operational application of current and future airborne weapons systems,...
Public Relations Specialists - Senior
- Lexington Park, MD
- 60+ days ago
- Lexington Park, MD
- 60+ days ago
Job Type Full-time Description ACE Group is a Service-Disabled Veteran Owned Small Business that provides expertise in the operational application of current and future airborne weapons systems,...
Demographic Data for Maryland
Moving to Maryland? Find some basic demographic data about Maryland below.
Media Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Media Specialist Jobs in Maryland
Highest Education Level
Media Specialists in Maryland offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Procurement
- Negotiation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Writing Skills
- Budgets
- AP Stylebook
- Paid Search
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Print Advertising
- Marketing Communications
- Pay per Click
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Media Specialist Related Career Advice Articles
How to Survive and Thrive in an Ad Agency
If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.
Read article »