Media Specialist Jobs in Atlanta, GA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
- Duluth, GA (21 miles from Atlanta, GA)
- 6 days ago
- Duluth, GA (21 miles from Atlanta, GA)
- 6 days ago
Demonstrate expertise in digital media planning/optimization tools and methodologies including Facebook Ads and Business Manager....
Familiarity with digital media buying processes and terminology is a plus. Preferred Qualifications: Experience with media buying platforms and financial management systems....
Programmatic Media Buyer - Setup (Remote) - Gdm (Gray-Tv)
- Atlanta, GA
- 30+ days ago
- Atlanta, GA
- 30+ days ago
Duties/Responsibilities include (but are not limited to): - Build out media buys for various ad platforms using effective media buying strategies and oversee the day-to-day execution of the campaign...
Remote WorkProgrammatic Media Buyer - Performance (Remote/USA) - Gdm (Gray-Tv)
- Atlanta, GA
- 30+ days ago
- Atlanta, GA
- 30+ days ago
About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated...
Remote WorkPosition Purpose: The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media...
and enter media buy information....
Remote WorkQualifications: Bachelors degree in Marketing, Advertising, Communications, or a related field. 7+ years of experience in media buying, digital advertising, or performance marketing (preferably in sports...
Position Purpose: The Media Specialist, Paid Search coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house...
Position Purpose: The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media...
Demographic Data for Atlanta, GA
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Salary for Media Specialist Jobs in Atlanta, GA
Highest Education Level
Media Specialists in Atlanta, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Video Editing
- Press Releases
- Storytelling
- Journalism
- Adobe Premiere
- Hootsuite
- Writing Skills
- Budgets
- Direct Response
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Pay per Click
- Adobe InDesign
- Adobe After Effects
- Copywriting
- Media
- Social Media Management
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Content Development
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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