Media Specialist Jobs in Atlanta, GA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Media Specialist, Retail Media Ad Activations and Operations - Orange Apron Media
- Atlanta, GA
- 3 days ago
- Atlanta, GA
- 3 days ago
The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those...
in negotiations Review and verify media buys to ensure proper execution Meet with vendor community to analyze value and applicability of media channels for client media plan Qualifications B.A. or...
Job Summary Trevelino/Keller is in search of a Paid Media Specialist who cant wait to challenge themselves in the non-siloed world of B2B and B2C marketplaces....
Are you a strategic storyteller who lives at the intersection of creativity and data? HOK is looking for a collaborative team player who can elevate our brand across social media platforms and...
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote Work- Kennesaw, GA (23 miles from Atlanta, GA)
- 12 days ago
- Kennesaw, GA (23 miles from Atlanta, GA)
- 12 days ago
Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe....
- Duluth, GA (21 miles from Atlanta, GA)
- 21 days ago
- Duluth, GA (21 miles from Atlanta, GA)
- 21 days ago
Demonstrate expertise in digital media planning/optimization tools and methodologies including Facebook Ads and Business Manager....
Familiarity with digital media buying processes and terminology is a plus. Preferred Qualifications: Experience with media buying platforms and financial management systems....
Programmatic Media Buyer - Setup (Remote) - Gdm (Gray-Tv)
- Atlanta, GA
- 45+ days ago
- Atlanta, GA
- 45+ days ago
Duties/Responsibilities include (but are not limited to): - Build out media buys for various ad platforms using effective media buying strategies and oversee the day-to-day execution of the campaign...
Remote WorkProgrammatic Media Buyer - Performance (Remote/USA) - Gdm (Gray-Tv)
- Atlanta, GA
- 45+ days ago
- Atlanta, GA
- 45+ days ago
About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated...
Remote Workand enter media buy information....
Remote WorkQualifications: Bachelors degree in Marketing, Advertising, Communications, or a related field. 7+ years of experience in media buying, digital advertising, or performance marketing (preferably in sports...
Position Purpose: The Media Specialist, Paid Search coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house...
Position Purpose: The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media...
Demographic Data for Atlanta, GA
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Salary for Media Specialist Jobs in Atlanta, GA
Highest Education Level
Media Specialists in Atlanta, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Press Releases
- Content Development
- Journalism
- Writing Skills
- Budgets
- AP Stylebook
- Paid Search
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Pay per Click
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Copywriting
- Brand Development
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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