Media Specialist Jobs in Florida
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Excellent understanding of media buying metrics, bidding strategies, PMPs (Private Marketplace Deals), and budget management for all platforms....
Remote WorkPublic Relations Specialist. Hallandale Beach. Ensure synchronization of the company's public relations strategies and tactics with the intended public and internal brand identity. Research and...
A bit about Health & Happiness At Health & Happiness (H&H) Group, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven...
external partners* 7+ years of experience in media buying, advertising coordination, or campaign project management Deep understanding of national TV media markets, OTT platforms, and direct response...
Introduction This is responsible work in coordinating a comprehensive program to provide education, information and awareness of division activities to internal and external parties. Nature Of...
Salary is just one component of FPUA's excellent total compensation package. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their...
Public Relations Specialist-Marketing-BHC-#19789
- Fort Lauderdale, FL
- 13 days ago
- Fort Lauderdale, FL
- 13 days ago
Broward Health Corporate Spectrum Shift: Shift 1 FTE: 1.000000 Summary: Provides support for the communications team, creating a positive image for the Broward Health brand. Identifies stories for...
They will be required to develop and maintain a solid understanding of client business and apply online media understanding to help deliver against the client's objectives....
Position Overview: St. Thomas University, a vibrant Catholic institution in Miami rooted in the values of faith and academic excellence, seeks a full-time Public Relations Specialist to join our...
Social Media Specialist Florida International University, United States about 3 hours ago Location: Miami, FLORIDA Deadline: 28 May 2025 Florida International University is a top public university that...
Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications....
Located in Sarasota, FL Social Media Specialist Duties and Responsibilities Develop, plan, and post creative content across all platforms Assist in the management of digital advertising and media buying...
Communications & Media Specialist
- Sunny Isles Beach, FL
- 60+ days ago
- Sunny Isles Beach, FL
- 60+ days ago
Provides support for these platforms and assists with managing them in the absence of the Digital Media Specialist as needed....
Moving I-4 Forward Social Media Strategist
- Celebration, FL
- 60+ days ago
- Celebration, FL
- 60+ days ago
Specialist Excellent consulting, writing, editing (photo/video/text), presentation and communication skills Demonstrable social networking experience and social analytics tools knowledge Knowledge...
Qualifications & Skills: Bachelor's degree in Marketing, Advertising, Communications, or a related field. 1-2 years of experience in media planning, buying, or digital advertising preferred....
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Salary for Media Specialist Jobs in Florida
Highest Education Level
Media Specialists in Florida offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Corporate Communications
- Video Editing
- Press Releases
- Storytelling
- Journalism
- Adobe Premiere
- Hootsuite
- Writing Skills
- Budgets
- Direct Response
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Pay per Click
- Adobe InDesign
- Adobe After Effects
- Copywriting
- Media
- Social Media Management
- Search Engine Optimization
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Content Development
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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