Media Specialist Jobs in Miami, FL
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Required Technical Skills: 4+ years full-time digital media planning or digital account/strategy role, ideally in a marketing agency....
You must be well-versed in preparation and execution of media plans, as well as providing support on campaign and content ideation....
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote WorkExcellent understanding of media buying metrics, bidding strategies, PMPs (Private Marketplace Deals), and budget management for all platforms....
Remote WorkPublic Relations Specialist-Marketing-BHC-#19789
- Fort Lauderdale, FL (24 miles from Miami, FL)
- 30+ days ago
- Fort Lauderdale, FL (24 miles from Miami, FL)
- 30+ days ago
Broward Health Corporate Spectrum Shift: Shift 1 FTE: 1.000000 Summary: Provides support for the communications team, creating a positive image for the Broward Health brand. Identifies stories for...
- Miami Gardens, FL (13 miles from Miami, FL)
- 30+ days ago
- Miami Gardens, FL (13 miles from Miami, FL)
- 30+ days ago
Position Overview: St. Thomas University, a vibrant Catholic institution in Miami rooted in the values of faith and academic excellence, seeks a full-time Public Relations Specialist to join our...
Communications & Media Specialist
- Sunny Isles Beach, FL (12 miles from Miami, FL)
- 90+ days ago
- Sunny Isles Beach, FL (12 miles from Miami, FL)
- 90+ days ago
Provides support for these platforms and assists with managing them in the absence of the Digital Media Specialist as needed....
Ecommerce Digital Media Buyer (On-Site)
- Dania Beach, FL (20 miles from Miami, FL)
- 90+ days ago
- Dania Beach, FL (20 miles from Miami, FL)
- 90+ days ago
Qualifications 4-7 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands....
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Salary for Media Specialist Jobs in Miami, FL
Highest Education Level
Media Specialists in Miami, FL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Video Editing
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- YouTube Editing
- Writing Skills
- Budgets
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Creative Strategy
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Media
- Copywriting
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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