Media Specialist Jobs in Pleasanton, CA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Senior Paid Social Media Buyer
- Foster City, CA (23 miles from Pleasanton, CA)
- 16 days ago
- Foster City, CA (23 miles from Pleasanton, CA)
- 16 days ago
We believe in: The direct measurability of digital media. Performance marketing. (We pioneered it.) The advantages of technology....
Remote WorkPublic Relations Specialist (NY or CA)
- Fremont, CA (9 miles from Pleasanton, CA)
- 60+ days ago
- Fremont, CA (9 miles from Pleasanton, CA)
- 60+ days ago
Job Description Overview: We are seeking a talented and dynamic Public Relations Specialist to join our team. This role will be responsible for managing public relations strategies, media...
Digital Media Planner/Buyer - Remote, Latin America
- San Jose, CA (20 miles from Pleasanton, CA)
- 90+ days ago
- San Jose, CA (20 miles from Pleasanton, CA)
- 90+ days ago
Proven experience in digital media planning and buying, with a strong focus on performance marketing. In-depth knowledge of various digital media channels and platforms....
Remote WorkDemographic Data for Pleasanton, CA
Moving to Pleasanton, CA? Find some basic demographic data about Pleasanton, CA below.
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Salary for Media Specialist Jobs in Pleasanton, CA
Highest Education Level
Media Specialists in Pleasanton, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- Writing Skills
- Budgets
- Paid Search
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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