Media Specialist Jobs in Oakland, CA
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
- Foster City, CA (15 miles from Oakland, CA)
- 11 days ago
- Foster City, CA (15 miles from Oakland, CA)
- 11 days ago
This is an ideal role for someone with a foundation in digital advertising who's eager to grow into a full-stack performance marketer....
Remote Work- San Francisco, CA (11 miles from Oakland, CA)
- 16 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 16 days ago
At Gensler, wedesignfor people. We leverage our global perspective and local presence to innovate at every scale. Were not just designerswere tinkerers, craftspeople, visionaries, and thought...
Senior Paid Social Media Buyer
- Foster City, CA (15 miles from Oakland, CA)
- 29 days ago
- Foster City, CA (15 miles from Oakland, CA)
- 29 days ago
We believe in: The direct measurability of digital media. Performance marketing. (We pioneered it.) The advantages of technology....
Remote WorkPress Relations Specialist (NY or CA)
- Fremont, CA (19 miles from Oakland, CA)
- 60+ days ago
- Fremont, CA (19 miles from Oakland, CA)
- 60+ days ago
Job Description Overview: We are seeking a talented and dynamic Press Relations Specialist to join our team. This role will be responsible for managing public relations strategies, media...
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Salary for Media Specialist Jobs in Oakland, CA
Highest Education Level
Media Specialists in Oakland, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Website Management
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Speech Writing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Creative Strategy
- Creative Direction
- Online Marketing
- Marketing Communications
- Adobe InDesign
- Social Media Management
- Media
- Copywriting
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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