Media Planner Jobs in Texas
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
planning documents Communicate with media channel owners and marketing teams to ensure all parties are aligned with the media plan, execution and performance Ensure customer-to-offer assignments are...
Company Overview Are you a data-driven digital marketer with a knack for content creation and a passion for driving results? Cumulus Media Dallas is looking for a versatile and highly motivated...
Partner with cross-functional teams (Product Marketing, Field Marketing, Sales) to align media plans with go-to-market strategies and revenue goals....
Experience in running integrated, multi-funnel digital advertising campaigns....
Communications Officer (Social Media Specialist) - Amegy Tower/Houston, TX
- Houston, TX
- 17 days ago
- Houston, TX
- 17 days ago
Communications Officer (Social Media Specialist) - Amegy Tower/Houston, TX Houston, Texas, United States NEW Amegy Bank 067103 At Amegy Bank, everyone counts! Your contributions are valued, and...
Overview Objetivo de la posicion El Media Planner Digital sera responsable de desarrollar, ejecutar y optimizar estrategias de medios digitales para campanas locales y/o regionales, asegurando que los...
media, marketing, graphic design, and social media management....
Media Planner- Hybrid (Plano, TX Job ID: 2567575 City: Plano, TX Description Media Planner - Hybrid (Plano, TX) ABOUT THE ROLE: The Media Planner constructs the strategic foundation for both traditional...
advertising industry Strong understanding of search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing Experience with Wide Orbit traffic software preferred About Cox Media...
Education/Experience/Knowledge/Skills Associate's Degree, Bachelor's degree preferred in Film, Marketing, or a related field Highly qualified experience in broadcasting, Film, Digital Media, or a related...
Expertise in Pay-Per-Click campaign strategy and execution, with a focus on optimizing the lead funnel. Solid understanding of SEO principles and how theyplement paid media strategies....
advertising industry developments Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes and to scale existing campaigns to drive traffic growth...
Associate, Paid Media Buyer role: We have an immediate position available for a Paid Media Buying Specialist in Search & Social to help lead and further Material's media practice....
advertising and social media campaigns Develops and maintains relationships with traditional and nontraditional media contacts Manages media requests in a timely and professional manner Manages projects...
Assistant to the City Manager/Social Media Specialist
- Aubrey, TX
- 90+ days ago
- Aubrey, TX
- 90+ days ago
Develops, monitors, and maintains traditional and digital media content on City platforms including but not limited to newsletters, social media, websites, and Microsoft SharePoint....
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Salary for Media Planner Jobs in Texas
Highest Education Level
Media Planners in Texas offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Campaign Management
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- AP Stylebook
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Marketing Campaigns
- Pay per Click
- Adobe InDesign
- Copywriting
- Graphic Design
- Social Media Management
- Media
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Adobe Creative Suite
- Social Media Marketing
- Branding
- Social Media Strategy
- Adobe
- Content Development
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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