Media Planner Jobs in Dallas, TX
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Media Planner- Hybrid (Plano, TX
- Plano, TX (18 miles from Dallas, TX)
- 11 days ago
- Plano, TX (18 miles from Dallas, TX)
- 11 days ago
Media Planner- Hybrid (Plano, TX Job ID: 2567575 City: Plano, TX Description Media Planner - Hybrid (Plano, TX) ABOUT THE ROLE: The Media Planner constructs the strategic foundation for both traditional...
Your Role Gensler is seeking a professional, motivated, and highly-collaborative individual to join our team as a Public Relations Specialist, supporting our Dallas office. The ideal candidate has...
Paid Media Specialist (In-Office)
- Irving, TX (8 miles from Dallas, TX)
- 25 days ago
- Irving, TX (8 miles from Dallas, TX)
- 25 days ago
advertising industry developments Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes and to scale existing campaigns to drive traffic growth...
media buys and Earned media Influencer campaigns that deliver against key performance metrics for a highly respected automotive client....
Job Description Prepares, edits, and disseminates information to create and maintain a favorable public image and increase awareness of the Exchanges' mission utilizing most effective media...
Demographic Data for Dallas, TX
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Salary for Media Planner Jobs in Dallas, TX
Highest Education Level
Media Planners in Dallas, TX offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Verbal Communication
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Content Marketing
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Marketing Campaigns
- Brand Marketing
- Copywriting
- Adobe InDesign
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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