Media Planner Jobs in Philadelphia, PA
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Position Details Position Overview Position Title Athletics Marketing and Media Coordinator Department 641200 - Athletic Communications Position Type Regular Position Classification Full-Time, 12 months...
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote WorkStrategic Thinking & Innovation - Integrates video, print, and digital media, stays ahead of industry trends, optimizes workflows, and explores emerging technologies to enhance production quality....
Company Description A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of...
Seasonal Avid/Interplay Media Specialist
- Mount Laurel, NJ (13 miles from Philadelphia, PA)
- 30+ days ago
- Mount Laurel, NJ (13 miles from Philadelphia, PA)
- 30+ days ago
media file types and codecs, including working knowledge of frame rates, resolutions, and aspect ratios Possession of strong computer skills on both Mac and PC systems Preferred Education and Experience...
Demographic Data for Philadelphia, PA
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Salary for Media Planner Jobs in Philadelphia, PA
Highest Education Level
Media Planners in Philadelphia, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Video Editing
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- YouTube Editing
- Writing Skills
- Budgets
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Creative Strategy
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Media
- Copywriting
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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