Media Planner Jobs in Pennsylvania
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Reference #: ...Requisition #:16764Our Mission: Powering Innovation That Drives Human AdvancementWhen visionary companies need to know how their world-changing ideas will perform, they close the...
Free People & Free People Movement Affiliates & Media Coordinator
- Philadelphia, PA
- 5 days ago
- Philadelphia, PA
- 5 days ago
/media opportunities and ensure everything goes live as expected Role Qualifications 2 years of experience in Brand/Digital Marketing, Affiliates, or PR Passion for Free People & FP Movement Excellent...
Discover Impactful Work We are looking for a Digital Advertising Specialist to join the BioProduction Group (BPG) marketing team....
Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications....
Desired qualifications: Bachelor's degree in graphic design, art, digital media, photography, film, communications, advertising or related field; One to three years of relevant experience in graphic...
The Media Planning Specialist is a digital media subject matter expert who develops thoroughly researched, well supported media plans for clients; flawlessly implements/executes recommendations with...
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
What You'll Contribute In this role, you can expect to: Focus your media buying efforts on TV direct response advertising Acquire the best possible value from media partners and TV stations Analyze...
What You'll Contribute In this role, you can expect to: Focus your media buying efforts on TV direct response advertising Acquire the best possible value from media partners and TV stations Analyze...
Content Developer and Social Media Specialist
- Schnecksville, PA
- 28 days ago
- Schnecksville, PA
- 28 days ago
Reports to the Director of Marketing and Digital Media....
Marketing and Media Specialist Creative & Marketing $ 18 - $ 22 / Hour location_on Edinboro, Pennsylvania work_outline Contract/Temporary favorite_border JOB ON CANDIDATE PORTAL COPY LINK link...
MINIMUM EDUCATION/EXPERIENCE Bachelor's degree in marketing, communications, digital media, or a related field OR equivalent experience. 2+ years of experience managing social media accounts and campaigns...
Digital Advertising Specialist
- Feasterville Trevose, PA
- 45+ days ago
- Feasterville Trevose, PA
- 45+ days ago
Reporting to the Manager, Digital Advertising Operations, the Digital Advertising Specialist's primary responsibility is to manage digital advertising accounts by analyzing current trends, using discretion...
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 9x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company...
Demographic Data for Pennsylvania
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Salary for Media Planner Jobs in Pennsylvania
Highest Education Level
Media Planners in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Google Analytics
- Campaign Management
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- AP Stylebook
- Bachelor's Degree
- Influencer Marketing
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Marketing Campaigns
- Pay per Click
- Adobe InDesign
- Copywriting
- Graphic Design
- Social Media Management
- Media
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Adobe Creative Suite
- Social Media Marketing
- Branding
- Social Media Strategy
- Adobe
- Content Development
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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