Media Planner Jobs in Pennsylvania

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-15 of 15 Jobs

Senior Public Relations Specialist

  • Canonsburg, PA
  • 1 day ago
  • Canonsburg, PA
  • 1 day ago

Reference #: ...Requisition #:16764Our Mission: Powering Innovation That Drives Human AdvancementWhen visionary companies need to know how their world-changing ideas will perform, they close the...

Free People & Free People Movement Affiliates & Media Coordinator

  • Philadelphia, PA
  • 5 days ago
  • Philadelphia, PA
  • 5 days ago

/media opportunities and ensure everything goes live as expected Role Qualifications 2 years of experience in Brand/Digital Marketing, Affiliates, or PR Passion for Free People & FP Movement Excellent...

Paid Media Specialist

  • Pittsburgh, PA
  • 6 days ago
  • Pittsburgh, PA
  • 6 days ago

Discover Impactful Work We are looking for a Digital Advertising Specialist to join the BioProduction Group (BPG) marketing team....

Digital Media Buyer - HYBRID

  • Philadelphia, PA
  • 8 days ago
  • Philadelphia, PA
  • 8 days ago

Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications....

Graphic Design & Media Specialist

  • Wilkes Barre, PA
  • 16 days ago
  • Wilkes Barre, PA
  • 16 days ago

Desired qualifications: Bachelor's degree in graphic design, art, digital media, photography, film, communications, advertising or related field; One to three years of relevant experience in graphic...

Media Planning Specialist

  • Philadelphia, PA
  • 17 days ago
  • Philadelphia, PA
  • 17 days ago

The Media Planning Specialist is a digital media subject matter expert who develops thoroughly researched, well supported media plans for clients; flawlessly implements/executes recommendations with...

HR Public Relations Specialist

  • State College, PA
  • 20 days ago
  • State College, PA
  • 20 days ago

APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...

HR Public Relations Specialist

  • University Park, PA
  • 21 days ago
  • University Park, PA
  • 21 days ago

APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...

Media Buyer

  • Harrisburg, PA
  • 26 days ago
  • Harrisburg, PA
  • 26 days ago

What You'll Contribute In this role, you can expect to: Focus your media buying efforts on TV direct response advertising Acquire the best possible value from media partners and TV stations Analyze...

Media Planner

  • Harrisburg, PA
  • 26 days ago
  • Harrisburg, PA
  • 26 days ago

What You'll Contribute In this role, you can expect to: Focus your media buying efforts on TV direct response advertising Acquire the best possible value from media partners and TV stations Analyze...

Content Developer and Social Media Specialist

  • Schnecksville, PA
  • 28 days ago
  • Schnecksville, PA
  • 28 days ago

Reports to the Director of Marketing and Digital Media....

Marketing and Media Specialist

  • Edinboro, PA
  • 30+ days ago
  • Edinboro, PA
  • 30+ days ago

Marketing and Media Specialist Creative & Marketing $ 18 - $ 22 / Hour location_on Edinboro, Pennsylvania work_outline Contract/Temporary favorite_border JOB ON CANDIDATE PORTAL COPY LINK link...

Social Media Specialist

  • Scranton, PA
  • 30+ days ago
  • Scranton, PA
  • 30+ days ago

MINIMUM EDUCATION/EXPERIENCE Bachelor's degree in marketing, communications, digital media, or a related field OR equivalent experience. 2+ years of experience managing social media accounts and campaigns...

Digital Advertising Specialist

  • Feasterville Trevose, PA
  • 45+ days ago
  • Feasterville Trevose, PA
  • 45+ days ago

Reporting to the Manager, Digital Advertising Operations, the Digital Advertising Specialist's primary responsibility is to manage digital advertising accounts by analyzing current trends, using discretion...

Jr. Earned Media Specialist

  • Harrisburg, PA
  • 90+ days ago
  • Harrisburg, PA
  • 90+ days ago

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 9x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company...

Demographic Data for Pennsylvania

Moving to Pennsylvania? Find some basic demographic data about Pennsylvania below.


Local
National
13,002,700
303,027

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Certified Forecaster and Demand Planner (CFDP)
ISCEAs Certified Forecaster and Demand Planners (CFDP) are capable to develop demand plans that adapt to todays rapidly changing business environment while remaining aligned to the companys...
Certified Forecaster and Demand Planner - CFDP - Certification Exam
The CFDP Exam is comprised of 70 questions an problems to be solved in 2 hours. The passing score for the exam is 70%. The exam is designed to allow the learner to demonstrate deep understanding...
Innovation in New Media
With technology continuously evolving, new media offers endless possibilities for creativity and innovation. Investigate the latest trends, including artificial intelligence in content creation,...

Title Synonyms

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Salary for Media Planner Jobs in Pennsylvania

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners in Pennsylvania offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.5%
Vocational Degree or Certification
2.2%
Doctorate Degree
1.0%
Some College
0.9%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners in Pennsylvania
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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