Media Planner Jobs in Pennsylvania
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Position Details Position Overview Position Title Athletics Marketing and Media Coordinator Department 641200 - Athletic Communications Position Type Regular Position Classification Full-Time, 12 months...
Access micro-targeted print magazines and digital advertising. Capitalize on advertising opportunities with our BVM Sports website....
CoSolutions is seeking a Media Specialist to support the U.S. Navy communications by developing and managing multimedia content for public affairs, internal communications, operational...
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote WorkCompany Description A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of...
Company Description A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of...
Reference #: ...Requisition #:16764Our Mission: Powering Innovation That Drives Human AdvancementWhen visionary companies need to know how their world-changing ideas will perform, they close the...
Free People & Free People Movement Affiliates & Media Coordinator
- Philadelphia, PA
- 45+ days ago
- Philadelphia, PA
- 45+ days ago
Role Summary The Affiliates/Media Coordinator will sit on the Omni Media team which includes Public Relations both organic and paid as well as Affiliate Marketing. This person will assist in all...
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 9x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company...
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Salary for Media Planner Jobs in Pennsylvania
Highest Education Level
Media Planners in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Journalism
- Writing Skills
- Budgets
- AP Stylebook
- Paid Search
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Pay per Click
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Copywriting
- Brand Development
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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