Media Planner Jobs in New York
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Qualifications Bachelor's degree or equivalent work experience 1 year of media-related work experience required Proficiency in Excel and Word required Proficiency in PowerPoint and Media Buying software...
Job Order Number: DG0187398 Job Title: Senior Social Media Specialist Company: Kaleida Health Location: Buffalo, NY Salary: Education: Information Not Provided Experience: Information Not Provided...
They will be required to develop and maintain a solid understanding of client business and apply online media understanding to help deliver against the clients objectives....
What you'll do: Develop and execute strategic shopper media plans....
Overview The Media Planner is to be the day-to-day steward on media communication for an assigned brand, including budget control and flow of digital media activity....
The Senior Media Planner will also take part in research, development, and presentation of media plans. Researches, develops, and plans media for specified clients....
We are looking for a Paid Media Specialist (contract) for a top entertainment company in NYC! The Growth Marketing team is tasked with driving new subscriber growth for Streaming globally. The...
The University ranks among the top campuses in the nation on Money magazine's "Best Colleges for Your Money List," fields a powerhouse Division III athletics program and boasts an impressive network...
Select Digital Social Media Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all...
Remote WorkResponsibilities: Paid Media: Assist with paid campaign management, encompassing reporting, pacing, trafficking ads, developing media plans, optimizing ads, and appending tags....
This role is all about fueling our growth by driving user acquisition through innovative mobile marketing campaigns....
This role will report to the Media Buying Supervisor and will be responsible for launching, pacing, monitoring and optimizing paid media campaigns across primary self-service platforms....
The Amazon Digital Advertising (ADA) team is seeking an innovative, results-oriented Senior Media Buyer to drive the marketing strategy/planning, execution, optimization and performance analysis for...
The Drive Auto team is looking for an entry-level Media Specialist to build, launch and manage digital paid media campaigns. In this role, you will learn to deploy and optimize a wide variety of...
Remote WorkStrong understanding of digital media buying models (e.g., CPM) and advertising formats (display, video, mobile, social, native)....
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Salary for Media Planner Jobs in New York
Highest Education Level
Media Planners in New York offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Website Management
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Writing Skills
- Budgets
- Paid Search
- Canva
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Print Advertising
- Marketing Communications
- Pay per Click
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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