Media Planner Jobs in Buffalo, NY
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Real Chemistry
- Boston, NY (20 miles from Buffalo, NY)
- 12 days ago
- Boston, NY (20 miles from Buffalo, NY)
- 12 days ago
Planners Qualifications BS/BA required; Marketing/Advertising concentration preferred Minimum one year of digital media planning experience required Genuine interest in advertising and the health and...
HybridPublic Relations Specialist I 0526-0020
- Kenmore-Town of Tonawanda UFSD
- West Seneca, NY (3 miles from Buffalo, NY)
- 17 days ago
- West Seneca, NY (3 miles from Buffalo, NY)
- 17 days ago
Job Opening Information Public Relations Specialist I 0526-0020 Job Number 0526-0020 Application Deadline 6/1/2026 Position Start Date 7/1/2026 Position Title Public Relations Specialist I...
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Salary for Media Planner Jobs in Buffalo, NY
Highest Education Level
Media Planners in Buffalo, NY offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Calendar Management
- Strategy Development
- Collaboration
- Events
- Media Relations
- Media Buying
- Press Releases
- Content Development
- Media Training
- Storytelling
- Journalism
- Publishing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Bachelor's Degree
- Canva
- Sprout Social
- Digital Advertising
- Digital Media
- Brand Identity
- Marketing & Advertising
- Online Media
- Media Planning
- Online Marketing
- Broadcasting
- Creative Direction
- Marketing Communications
- Marketing Campaigns
- Social Media Management
- Copywriting
- Media
- Adobe Premiere
- Social Media Marketing
- Branding
- Adobe Creative Suite
- Social Media Strategy
- Video Editing
- Digital Marketing
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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