Media Planner Jobs in Lanham, MD
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Washington, DC (10 miles from Lanham, MD)
- 2 days ago
- Washington, DC (10 miles from Lanham, MD)
- 2 days ago
The ideal candidate is someone who thrives in a fast-paced, collaborative environment and is interested in building a career in digital advertising in an agency setting....
Digital Advertising Specialist
- Rockville, MD (17 miles from Lanham, MD)
- 3 days ago
- Rockville, MD (17 miles from Lanham, MD)
- 3 days ago
The Digital Advertising Specialist will manage advertising campaigns for our auto dealer customers....
Remote WorkDigital Advertising Specialist
- Chevy Chase, MD (11 miles from Lanham, MD)
- 6 days ago
- Chevy Chase, MD (11 miles from Lanham, MD)
- 6 days ago
Oversee and execute the scheduling, production and implementation of all digital/mobile campaigns in ad server (DFP/GAM) to ensure timely, accurate implementation, as well as full delivery....
- Alexandria, VA (14 miles from Lanham, MD)
- 12 days ago
- Alexandria, VA (14 miles from Lanham, MD)
- 12 days ago
Strong record of meeting or exceeding sales goals Proven ability to sell both print/digital advertising and content marketing solutions CRM proficiency (HubSpot preferred) Experience with B2B salesespecially...
Remote Work- Washington, DC (10 miles from Lanham, MD)
- 12 days ago
- Washington, DC (10 miles from Lanham, MD)
- 12 days ago
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote Work- Annapolis Junction, MD (11 miles from Lanham, MD)
- 20 days ago
- Annapolis Junction, MD (11 miles from Lanham, MD)
- 20 days ago
Athenix Solutions Group is looking for a Media Specialist II to turn information and data into visually compelling and dynamic media products. You will use engaging and creative visualization and...
They will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results....
Complete quality assurance of digital advertising campaigns prior to launch. Your Profile: 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms....
- Washington, DC (10 miles from Lanham, MD)
- 30+ days ago
- Washington, DC (10 miles from Lanham, MD)
- 30+ days ago
The Mobilization Department seeks a Senior Advertising Strategist to join the record-breaking DNC ads program. Youll take a front seat leading the production, trafficking, and optimization of...
paid search/PPC digital advertising, with a focus on donor acquisition and revenue generation....
Remote Work- Washington, DC (10 miles from Lanham, MD)
- 60+ days ago
- Washington, DC (10 miles from Lanham, MD)
- 60+ days ago
Position Summary: Penta Group is seeking an experienced Media Planner with 4-7 years of expertise in media planning and buying across self-service ad platforms and direct media partnerships....
Remote WorkDigital Advertising Strategist
- Washington, DC (10 miles from Lanham, MD)
- 60+ days ago
- Washington, DC (10 miles from Lanham, MD)
- 60+ days ago
The Mobilization Department seeks a Digital Advertising Strategist to join the record-breaking DNC advertising program....
- Washington, DC (10 miles from Lanham, MD)
- 90+ days ago
- Washington, DC (10 miles from Lanham, MD)
- 90+ days ago
The Lawyers Committee for Civil Rights Under Law is one of the nations leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers...
- Washington, DC (10 miles from Lanham, MD)
- 90+ days ago
- Washington, DC (10 miles from Lanham, MD)
- 90+ days ago
DC News Now, a fast-growing Nexstar Media Inc. station in Washington, D.C., is seeking a Media Coordinator to play a crucial role in managing and organizing media assets across our news,...
Demographic Data for Lanham, MD
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Salary for Media Planner Jobs in Lanham, MD
Highest Education Level
Media Planners in Lanham, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Writing Skills
- Budgets
- Paid Search
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Pay per Click
- Brand Marketing
- Adobe InDesign
- Social Media Management
- Copywriting
- Brand Development
- Media
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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