Media Planner Jobs in Annapolis, MD
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Annapolis Junction, MD (16 miles from Annapolis, MD)
- 21 days ago
- Annapolis Junction, MD (16 miles from Annapolis, MD)
- 21 days ago
Athenix Solutions Group is looking for a Media Specialist II to turn information and data into visually compelling and dynamic media products. You will use engaging and creative visualization and...
- Lanham, MD (17 miles from Annapolis, MD)
- 23 days ago
- Lanham, MD (17 miles from Annapolis, MD)
- 23 days ago
They will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results....
Digital Media Buyer, Social and Search
- Lanham, MD (17 miles from Annapolis, MD)
- 23 days ago
- Lanham, MD (17 miles from Annapolis, MD)
- 23 days ago
Complete quality assurance of digital advertising campaigns prior to launch. Your Profile: 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms....
- Lanham, MD (17 miles from Annapolis, MD)
- 30+ days ago
- Lanham, MD (17 miles from Annapolis, MD)
- 30+ days ago
paid search/PPC digital advertising, with a focus on donor acquisition and revenue generation....
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Salary for Media Planner Jobs in Annapolis, MD
Highest Education Level
Media Planners in Annapolis, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Website Management
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Writing Skills
- Budgets
- Paid Search
- Canva
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Print Advertising
- Marketing Communications
- Pay per Click
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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