Media Planner Jobs in Annapolis, MD

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-4 of 4 Jobs

ACS- Media Specialist II

  • Annapolis Junction, MD (16 miles from Annapolis, MD)
  • 21 days ago
  • Annapolis Junction, MD (16 miles from Annapolis, MD)
  • 21 days ago

Athenix Solutions Group is looking for a Media Specialist II to turn information and data into visually compelling and dynamic media products. You will use engaging and creative visualization and...

Programmatic Media Buyer

  • Lanham, MD (17 miles from Annapolis, MD)
  • 23 days ago
  • Lanham, MD (17 miles from Annapolis, MD)
  • 23 days ago

They will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results....

Digital Media Buyer, Social and Search

  • Lanham, MD (17 miles from Annapolis, MD)
  • 23 days ago
  • Lanham, MD (17 miles from Annapolis, MD)
  • 23 days ago

Complete quality assurance of digital advertising campaigns prior to launch. Your Profile: 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms....

Digital Media Planner

  • Lanham, MD (17 miles from Annapolis, MD)
  • 30+ days ago
  • Lanham, MD (17 miles from Annapolis, MD)
  • 30+ days ago

paid search/PPC digital advertising, with a focus on donor acquisition and revenue generation....

Remote Work

Demographic Data for Annapolis, MD

Moving to Annapolis, MD? Find some basic demographic data about Annapolis, MD below.


Local
National
92,803
3,787
Medium/Lg

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Certified Forecaster and Demand Planner (CFDP)
ISCEAs Certified Forecaster and Demand Planners (CFDP) are capable to develop demand plans that adapt to todays rapidly changing business environment while remaining aligned to the companys...
Certified Forecaster and Demand Planner - CFDP - Certification Exam
The CFDP Exam is comprised of 70 questions an problems to be solved in 2 hours. The passing score for the exam is 70%. The exam is designed to allow the learner to demonstrate deep understanding...
Innovation in New Media
With technology continuously evolving, new media offers endless possibilities for creativity and innovation. Investigate the latest trends, including artificial intelligence in content creation,...

Title Synonyms

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Salary for Media Planner Jobs in Annapolis, MD

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners in Annapolis, MD offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.5%
Vocational Degree or Certification
2.2%
Doctorate Degree
1.0%
Some College
0.9%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners in Annapolis, MD
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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