Media Planner Jobs in Lawrenceville, GA
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Peachtree Corners, GA (12 miles from Lawrenceville, GA)
- 2 days ago
- Peachtree Corners, GA (12 miles from Lawrenceville, GA)
- 2 days ago
Digital Advertising Strategy Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms....
Remote WorkAdvertising Strategist, HQ Automotive Sales Development
- Alpharetta, GA (21 miles from Lawrenceville, GA)
- 4 days ago
- Alpharetta, GA (21 miles from Lawrenceville, GA)
- 4 days ago
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with...
- Duluth, GA (9 miles from Lawrenceville, GA)
- 26 days ago
- Duluth, GA (9 miles from Lawrenceville, GA)
- 26 days ago
Demonstrate expertise in digital media planning/optimization tools and methodologies including Facebook Ads and Business Manager....
Demographic Data for Lawrenceville, GA
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Salary for Media Planner Jobs in Lawrenceville, GA
Highest Education Level
Media Planners in Lawrenceville, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- Writing Skills
- Budgets
- Paid Search
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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