Media Planner Jobs in Atlanta, GA
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Company description A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled...
In PersonSenior Media Planner, Programmatic
- Publicis Groupe Holdings B.V
- Atlanta, GA
- 5 days ago
- Atlanta, GA
- 5 days ago
Overview As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes...
Hybrid22squared is looking for an Integrated Media Planner to participate in the development and management of effective integrated offline and digital media plans and buys....
Hybrid- Publicis Groupe Holdings B.V
- Atlanta, GA
- 15 days ago
- Atlanta, GA
- 15 days ago
Media planning at Digitas always has its surprises, but here are a few things you can expect to be accountable for on a given day: Responsibilities Gathering information during the media buying and...
In Personmedia planning and buying experience Strong understanding of digital media fundamentals, planning principles, and performance metrics Experience with media buying and adserving platforms, ideally including...
In PersonStay current on digital media trends and platform changes, bringing informed recommendations back to internal teams and agency partners....
In PersonKey Responsibilities: 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc....
In PersonSenior Programmatic Media Buyer (Remote) - Gdm (Gray Media Group)
- Gray Television
- Atlanta, GA
- 90+ days ago
- Atlanta, GA
- 90+ days ago
Duties/Responsibilities include (but are not limited to): - Extensive Knowledge of campaign builds in The Trade Desk and other DSPs, using effective media buying strategies and overseeing the day-to-day...
Remoteto leverage for Nebo clients including, but not limited to, programmatic, native, video, rich media, and more Prepare media plan presentations with strategy, targeting, and placement recommendations...
RemoteDemographic Data for Atlanta, GA
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Salary for Media Planner Jobs in Atlanta, GA
Highest Education Level
Media Planners in Atlanta, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Calendar Management
- Strategy Development
- Collaboration
- Events
- Media Relations
- Media Buying
- Press Releases
- Content Development
- Media Training
- Storytelling
- Journalism
- Publishing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Bachelor's Degree
- Canva
- Sprout Social
- Digital Advertising
- Digital Media
- Brand Identity
- Marketing & Advertising
- Online Media
- Media Planning
- Online Marketing
- Broadcasting
- Creative Direction
- Marketing Communications
- Marketing Campaigns
- Social Media Management
- Copywriting
- Media
- Adobe Premiere
- Social Media Marketing
- Branding
- Adobe Creative Suite
- Social Media Strategy
- Video Editing
- Digital Marketing
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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