Media Planner Jobs in Atlanta, GA
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Digital Advertising Strategy Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/ Video platforms....
Remote WorkSenior Public Relations Specialist - Remote / Telecommute
- Atlanta, GA
- 9 days ago
- Atlanta, GA
- 9 days ago
Senior Public Relations Specialist - Remote / Telecommute Job Description: The Senior Public Relations Specialist will contribute to and execute PR plans aligned with organizational goals,...
Remote WorkMedia Specialist, Retail Media Ad Activations and Operations - Orange Apron Media
- Atlanta, GA
- 15 days ago
- Atlanta, GA
- 15 days ago
The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those...
in negotiations Review and verify media buys to ensure proper execution Meet with vendor community to analyze value and applicability of media channels for client media plan Qualifications B.A. or...
Company Overview Trevelino/Keller is a pretty cool agency in the digital public relations and growth marketing space. Weve had some years where our growth has been off the charts, like 4th fastest...
Support development of communications copy for digital media content. Provide analysis of industry best practices and advise on modifications accordingly....
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote Work- Kennesaw, GA (23 miles from Atlanta, GA)
- 23 days ago
- Kennesaw, GA (23 miles from Atlanta, GA)
- 23 days ago
Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe....
- Duluth, GA (21 miles from Atlanta, GA)
- 30+ days ago
- Duluth, GA (21 miles from Atlanta, GA)
- 30+ days ago
Demonstrate expertise in digital media planning/optimization tools and methodologies including Facebook Ads and Business Manager....
Familiarity with digital media buying processes and terminology is a plus. Preferred Qualifications: Experience with media buying platforms and financial management systems....
Programmatic Media Buyer - Setup (Remote) - Gdm (Gray-Tv)
- Atlanta, GA
- 45+ days ago
- Atlanta, GA
- 45+ days ago
Duties/Responsibilities include (but are not limited to): - Build out media buys for various ad platforms using effective media buying strategies and oversee the day-to-day execution of the campaign...
Remote WorkProgrammatic Media Buyer - Performance (Remote/USA) - Gdm (Gray-Tv)
- Atlanta, GA
- 45+ days ago
- Atlanta, GA
- 45+ days ago
The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services....
Remote Workand enter media buy information....
Remote WorkQualifications: Bachelors degree in Marketing, Advertising, Communications, or a related field. 7+ years of experience in media buying, digital advertising, or performance marketing (preferably in sports...
Key Responsibilities: 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc....
Demographic Data for Atlanta, GA
Moving to Atlanta, GA? Find some basic demographic data about Atlanta, GA below.
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Salary for Media Planner Jobs in Atlanta, GA
Highest Education Level
Media Planners in Atlanta, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- YouTube Editing
- Writing Skills
- Budgets
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Creative Strategy
- Broadcasting
- Marketing Communications
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Search Engine Marketing
- Media
- Copywriting
- Search Engine Optimization
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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