Media Planner Jobs in Miami, FL
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Required Technical Skills: 4+ years full-time digital media planning or digital account/strategy role, ideally in a marketing agency....
You must be well-versed in preparation and execution of media plans, as well as providing support on campaign and content ideation....
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote WorkExcellent understanding of media buying metrics, bidding strategies, PMPs (Private Marketplace Deals), and budget management for all platforms....
Remote WorkPublic Relations Specialist-Marketing-BHC-#19789
- Fort Lauderdale, FL (24 miles from Miami, FL)
- 30+ days ago
- Fort Lauderdale, FL (24 miles from Miami, FL)
- 30+ days ago
Broward Health Corporate Spectrum Shift: Shift 1 FTE: 1.000000 Summary: Provides support for the communications team, creating a positive image for the Broward Health brand. Identifies stories for...
- Miami Gardens, FL (13 miles from Miami, FL)
- 30+ days ago
- Miami Gardens, FL (13 miles from Miami, FL)
- 30+ days ago
Position Overview: St. Thomas University, a vibrant Catholic institution in Miami rooted in the values of faith and academic excellence, seeks a full-time Public Relations Specialist to join our...
Communications & Media Specialist
- Sunny Isles Beach, FL (12 miles from Miami, FL)
- 90+ days ago
- Sunny Isles Beach, FL (12 miles from Miami, FL)
- 90+ days ago
Provides support for these platforms and assists with managing them in the absence of the Digital Media Specialist as needed....
Ecommerce Digital Media Buyer (On-Site)
- Dania Beach, FL (20 miles from Miami, FL)
- 90+ days ago
- Dania Beach, FL (20 miles from Miami, FL)
- 90+ days ago
Qualifications 4-7 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands....
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Salary for Media Planner Jobs in Miami, FL
Highest Education Level
Media Planners in Miami, FL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Video Editing
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- YouTube Editing
- Writing Skills
- Budgets
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Creative Strategy
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Media
- Copywriting
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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