Media Planner Jobs in Florida
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Company Overview With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And were only getting started. Ready to bring your bold ideas and...
Qualifications & Skills: Bachelor's degree in Marketing, Advertising, Communications, or a related field. 1-2 years of experience in media planning, buying, or digital advertising preferred....
Classification Title: Public Relations Specialist I Classification Minimum Requirements: A master's degree in an appropriate area of specialization, or a bachelor's degree in an appropriate area...
A bit about Health & Happiness At Health & Happiness (H&H) Group, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven...
Required Technical Skills: 4+ years full-time digital media planning or digital account/strategy role, ideally in a marketing agency....
You must be well-versed in preparation and execution of media plans, as well as providing support on campaign and content ideation....
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote WorkSocial Media Specialist Job No: 536217 Work Type: Staff Full-Time Location: Main Campus (Gainesville, FL) Categories: Biology/Life Science, Communications/Public Relations/Marketing Department:...
Excellent understanding of media buying metrics, bidding strategies, PMPs (Private Marketplace Deals), and budget management for all platforms....
Remote Workexternal partners* 7+ years of experience in media buying, advertising coordination, or campaign project management Deep understanding of national TV media markets, OTT platforms, and direct response...
Salary is just one component of FPUA's excellent total compensation package. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their...
Public Relations Specialist-Marketing-BHC-#19789
- Fort Lauderdale, FL
- 30+ days ago
- Fort Lauderdale, FL
- 30+ days ago
Broward Health Corporate Spectrum Shift: Shift 1 FTE: 1.000000 Summary: Provides support for the communications team, creating a positive image for the Broward Health brand. Identifies stories for...
Position Overview: St. Thomas University, a vibrant Catholic institution in Miami rooted in the values of faith and academic excellence, seeks a full-time Public Relations Specialist to join our...
Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications....
Communications & Media Specialist
- Sunny Isles Beach, FL
- 90+ days ago
- Sunny Isles Beach, FL
- 90+ days ago
Provides support for these platforms and assists with managing them in the absence of the Digital Media Specialist as needed....
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Salary for Media Planner Jobs in Florida
Highest Education Level
Media Planners in Florida offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Video Editing
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- YouTube Editing
- Writing Skills
- Budgets
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Creative Strategy
- Broadcasting
- Marketing Communications
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Search Engine Marketing
- Media
- Copywriting
- Search Engine Optimization
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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