Media Planner Jobs in Florida
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
external partners* 7+ years of experience in media buying, advertising coordination, or campaign project management Deep understanding of national TV media markets, OTT platforms, and direct response...
buying/planning Experience with analytics platforms like Google Analytics Bachelor's Degree or equivalent experience Experience managing significant advertising budgets We are looking for someone who...
Works within Student Creative and Media to plan, execute, promote, and distribute all social media and digital advertising from the various departments within Student Life and Development and the Division...
Deferred Compensation Plan Deferred compensation is available to all full-time employees at the time of employment....
Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications....
About Paysafe Paysafe (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Our core purpose...
The primary focus of this role is the execution of large-scale social media buys through data-driven customer segments, advanced behavioral targets, and tailored creative....
Stokes Creative Group, Inc., a full-service marketing and public outreach firm specializing in the transportation and construction industries, seeks an experienced Communications/Public Relations...
The Florida Dental Association (FDA) is seeking a communications and media coordinator who will assist in the development and distribution of marketing and communications materials. This includes...
advertising and media buying campaigns Create, edit, and distribute written content through various internal and external channels Participate in content creation for social media (graphics, videos...
Communications & Media Specialist
- Sunny Isles Beach, FL
- 30+ days ago
- Sunny Isles Beach, FL
- 30+ days ago
Provides support for these platforms and assists with managing them in the absence of the Digital Media Specialist as needed....
Moving I-4 Forward Social Media Strategist
- Celebration, FL
- 45+ days ago
- Celebration, FL
- 45+ days ago
Media Specialist Excellent consulting, writing, editing (photo/video/text), presentation and communication skills Demonstrable social networking experience and social analytics tools knowledge Knowledge...
Qualifications & Skills: Bachelor's degree in Marketing, Advertising, Communications, or a related field. 1-2 years of experience in media planning, buying, or digital advertising preferred....
Qualifications 4-7 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands....
Track expenditures for campaigns, media buys, and events, and report on financial performance. Ensure all PR efforts are consistent with the organization's brand identity and messaging....
Demographic Data for Florida
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Media Planner Online Courses and Training Opportunities
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Salary for Media Planner Jobs in Florida
Highest Education Level
Media Planners in Florida offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Campaign Management
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- AP Stylebook
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Marketing Campaigns
- Pay per Click
- Adobe InDesign
- Copywriting
- Graphic Design
- Social Media Management
- Media
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Adobe Creative Suite
- Social Media Marketing
- Branding
- Social Media Strategy
- Adobe
- Content Development
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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