Media Planner Jobs in Florida

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-15 of 15 Jobs

Media Buyer

  • Boca Raton, FL
  • 1 day ago
  • Boca Raton, FL
  • 1 day ago

external partners* 7+ years of experience in media buying, advertising coordination, or campaign project management Deep understanding of national TV media markets, OTT platforms, and direct response...

Paid Media Coordinator (YouTube)

  • Plantation, FL
  • 5 days ago
  • Plantation, FL
  • 5 days ago

buying/planning Experience with analytics platforms like Google Analytics Bachelor's Degree or equivalent experience Experience managing significant advertising budgets We are looking for someone who...

Social Media Specialist

  • Miami, FL
  • 7 days ago
  • Miami, FL
  • 7 days ago

Works within Student Creative and Media to plan, execute, promote, and distribute all social media and digital advertising from the various departments within Student Life and Development and the Division...

Public Relations Specialist

  • Ocala, FL
  • 8 days ago
  • Ocala, FL
  • 8 days ago

Deferred Compensation Plan Deferred compensation is available to all full-time employees at the time of employment....

Digital Media Buyer - HYBRID

  • Bonita Springs, FL
  • 16 days ago
  • Bonita Springs, FL
  • 16 days ago

Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications....

Public Relations Specialist

  • Jacksonville, FL
  • 19 days ago
  • Jacksonville, FL
  • 19 days ago

About Paysafe Paysafe (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Our core purpose...

Media Coordinator

  • Plantation, FL
  • 20 days ago
  • Plantation, FL
  • 20 days ago

The primary focus of this role is the execution of large-scale social media buys through data-driven customer segments, advanced behavioral targets, and tailored creative....

Senior Communications/Public Relations Specialist

  • Tampa, FL
  • 23 days ago
  • Tampa, FL
  • 23 days ago

Stokes Creative Group, Inc., a full-service marketing and public outreach firm specializing in the transportation and construction industries, seeks an experienced Communications/Public Relations...

Communication and Media Coordinator

  • Tallahassee, FL
  • 30+ days ago
  • Tallahassee, FL
  • 30+ days ago

The Florida Dental Association (FDA) is seeking a communications and media coordinator who will assist in the development and distribution of marketing and communications materials. This includes...

Social Media Specialist

  • Sarasota, FL
  • 30+ days ago
  • Sarasota, FL
  • 30+ days ago

advertising and media buying campaigns Create, edit, and distribute written content through various internal and external channels Participate in content creation for social media (graphics, videos...

Communications & Media Specialist

  • Sunny Isles Beach, FL
  • 30+ days ago
  • Sunny Isles Beach, FL
  • 30+ days ago

Provides support for these platforms and assists with managing them in the absence of the Digital Media Specialist as needed....

Moving I-4 Forward Social Media Strategist

  • Celebration, FL
  • 45+ days ago
  • Celebration, FL
  • 45+ days ago

Media Specialist Excellent consulting, writing, editing (photo/video/text), presentation and communication skills Demonstrable social networking experience and social analytics tools knowledge Knowledge...

Media Planner

  • Orlando, FL
  • 45+ days ago
  • Orlando, FL
  • 45+ days ago

Qualifications & Skills: Bachelor's degree in Marketing, Advertising, Communications, or a related field. 1-2 years of experience in media planning, buying, or digital advertising preferred....

Ecommerce Digital Media Buyer (On-Site)

  • Dania Beach, FL
  • 60+ days ago
  • Dania Beach, FL
  • 60+ days ago

Qualifications 4-7 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands....

Public Relations Specialist IV

  • Panama City, FL
  • 90+ days ago
  • Panama City, FL
  • 90+ days ago

Track expenditures for campaigns, media buys, and events, and report on financial performance. Ensure all PR efforts are consistent with the organization's brand identity and messaging....

Demographic Data for Florida

Moving to Florida? Find some basic demographic data about Florida below.


Local
National
21,536,064
615,315

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Certified Forecaster and Demand Planner (CFDP)
ISCEAs Certified Forecaster and Demand Planners (CFDP) are capable to develop demand plans that adapt to todays rapidly changing business environment while remaining aligned to the companys...
Certified Forecaster and Demand Planner - CFDP - Certification Exam
The CFDP Exam is comprised of 70 questions an problems to be solved in 2 hours. The passing score for the exam is 70%. The exam is designed to allow the learner to demonstrate deep understanding...
Innovation in New Media
With technology continuously evolving, new media offers endless possibilities for creativity and innovation. Investigate the latest trends, including artificial intelligence in content creation,...

Title Synonyms

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Salary for Media Planner Jobs in Florida

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners in Florida offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.5%
Vocational Degree or Certification
2.2%
Doctorate Degree
1.0%
Some College
0.9%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners in Florida
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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