Media Planner Jobs in Florida
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Excellent understanding of media buying metrics, bidding strategies, PMPs (Private Marketplace Deals), and budget management for all platforms....
Remote WorkPublic Relations Specialist. Hallandale Beach. Ensure synchronization of the company's public relations strategies and tactics with the intended public and internal brand identity. Research and...
A bit about Health & Happiness At Health & Happiness (H&H) Group, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven...
external partners* 7+ years of experience in media buying, advertising coordination, or campaign project management Deep understanding of national TV media markets, OTT platforms, and direct response...
Introduction This is responsible work in coordinating a comprehensive program to provide education, information and awareness of division activities to internal and external parties. Nature Of...
Salary is just one component of FPUA's excellent total compensation package. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their...
Public Relations Specialist-Marketing-BHC-#19789
- Fort Lauderdale, FL
- 13 days ago
- Fort Lauderdale, FL
- 13 days ago
Broward Health Corporate Spectrum Shift: Shift 1 FTE: 1.000000 Summary: Provides support for the communications team, creating a positive image for the Broward Health brand. Identifies stories for...
Overview The Media Planner is to be the day-to-day steward on media communication for an assigned brand, including budget control and flow of digital media activity....
Position Overview: St. Thomas University, a vibrant Catholic institution in Miami rooted in the values of faith and academic excellence, seeks a full-time Public Relations Specialist to join our...
Works within Student Creative and Media to plan, execute, promote, and distribute all social media and digital advertising from the various departments within Student Life and Development and the Division...
Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications....
advertising and media buying campaigns Create, edit, and distribute written content through various internal and external channels Participate in content creation for social media (graphics, videos...
Communications & Media Specialist
- Sunny Isles Beach, FL
- 60+ days ago
- Sunny Isles Beach, FL
- 60+ days ago
Position Summary: The purpose of this position is to assist with the Citys public relations strategy, print media, and advertising, while coordinating and supervising employees to implement these...
Moving I-4 Forward Social Media Strategist
- Celebration, FL
- 60+ days ago
- Celebration, FL
- 60+ days ago
The Opportunity RS&H is currently seeking a Social Media Strategist to join our team in the Moving I-4 Forward Program Office in Celebration, FL. RS&H is currently seeking a Social Media...
Qualifications & Skills: Bachelor's degree in Marketing, Advertising, Communications, or a related field. 1-2 years of experience in media planning, buying, or digital advertising preferred....
Demographic Data for Florida
Moving to Florida? Find some basic demographic data about Florida below.
Media Planner Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Media Planner Jobs in Florida
Highest Education Level
Media Planners in Florida offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Corporate Communications
- Video Editing
- Press Releases
- Storytelling
- Journalism
- Adobe Premiere
- Hootsuite
- Writing Skills
- Budgets
- Direct Response
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Pay per Click
- Adobe InDesign
- Adobe After Effects
- Copywriting
- Media
- Social Media Management
- Search Engine Optimization
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Content Development
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Media Planner Related Career Advice Articles
How to Survive and Thrive in an Ad Agency
If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.
Read article »