Media Planner Jobs in Fort Lauderdale, FL
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Miami, FL (24 miles from Fort Lauderdale, FL)
- 21 hours ago
- Miami, FL (24 miles from Fort Lauderdale, FL)
- 21 hours ago
Excellent understanding of media buying metrics, bidding strategies, PMPs (Private Marketplace Deals), and budget management for all platforms....
Remote Work- Hallandale Beach, FL (10 miles from Fort Lauderdale, FL)
- 1 day ago
- Hallandale Beach, FL (10 miles from Fort Lauderdale, FL)
- 1 day ago
Public Relations Specialist. Hallandale Beach. Ensure synchronization of the company's public relations strategies and tactics with the intended public and internal brand identity. Research and...
- Boca Raton, FL (16 miles from Fort Lauderdale, FL)
- 10 days ago
- Boca Raton, FL (16 miles from Fort Lauderdale, FL)
- 10 days ago
external partners* 7+ years of experience in media buying, advertising coordination, or campaign project management Deep understanding of national TV media markets, OTT platforms, and direct response...
Public Relations Specialist-Marketing-BHC-#19789
- Fort Lauderdale, FL
- 13 days ago
- Fort Lauderdale, FL
- 13 days ago
Broward Health Corporate Spectrum Shift: Shift 1 FTE: 1.000000 Summary: Provides support for the communications team, creating a positive image for the Broward Health brand. Identifies stories for...
- Miami, FL (24 miles from Fort Lauderdale, FL)
- 16 days ago
- Miami, FL (24 miles from Fort Lauderdale, FL)
- 16 days ago
Overview The Media Planner is to be the day-to-day steward on media communication for an assigned brand, including budget control and flow of digital media activity....
- Miami Gardens, FL (17 miles from Fort Lauderdale, FL)
- 18 days ago
- Miami Gardens, FL (17 miles from Fort Lauderdale, FL)
- 18 days ago
Position Overview: St. Thomas University, a vibrant Catholic institution in Miami rooted in the values of faith and academic excellence, seeks a full-time Public Relations Specialist to join our...
- Miami, FL (24 miles from Fort Lauderdale, FL)
- 30+ days ago
- Miami, FL (24 miles from Fort Lauderdale, FL)
- 30+ days ago
Works within Student Creative and Media to plan, execute, promote, and distribute all social media and digital advertising from the various departments within Student Life and Development and the Division...
Communications & Media Specialist
- Sunny Isles Beach, FL (12 miles from Fort Lauderdale, FL)
- 60+ days ago
- Sunny Isles Beach, FL (12 miles from Fort Lauderdale, FL)
- 60+ days ago
Position Summary: The purpose of this position is to assist with the Citys public relations strategy, print media, and advertising, while coordinating and supervising employees to implement these...
Ecommerce Digital Media Buyer (On-Site)
- Dania Beach, FL (4 miles from Fort Lauderdale, FL)
- 90+ days ago
- Dania Beach, FL (4 miles from Fort Lauderdale, FL)
- 90+ days ago
Qualifications 4-7 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands....
Demographic Data for Fort Lauderdale, FL
Moving to Fort Lauderdale, FL? Find some basic demographic data about Fort Lauderdale, FL below.
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Salary for Media Planner Jobs in Fort Lauderdale, FL
Highest Education Level
Media Planners in Fort Lauderdale, FL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Corporate Communications
- Video Editing
- Press Releases
- Storytelling
- Journalism
- Adobe Premiere
- Hootsuite
- Writing Skills
- Budgets
- Direct Response
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Pay per Click
- Adobe InDesign
- Adobe After Effects
- Copywriting
- Media
- Social Media Management
- Search Engine Optimization
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Content Development
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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