Media Planner Jobs in Washington Navy Yard, DC
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
The ideal candidate is someone who thrives in a fast-paced, collaborative environment and is interested in building a career in digital advertising in an agency setting....
Digital Advertising Specialist
- Rockville, MD (14 miles from Washington Navy Yard, DC)
- 2 days ago
- Rockville, MD (14 miles from Washington Navy Yard, DC)
- 2 days ago
The Digital Advertising Specialist will manage advertising campaigns for our auto dealer customers....
Remote WorkDigital Advertising Specialist
- Chevy Chase, MD (6 miles from Washington Navy Yard, DC)
- 5 days ago
- Chevy Chase, MD (6 miles from Washington Navy Yard, DC)
- 5 days ago
Oversee and execute the scheduling, production and implementation of all digital/mobile campaigns in ad server (DFP/GAM) to ensure timely, accurate implementation, as well as full delivery....
- Alexandria, VA (5 miles from Washington Navy Yard, DC)
- 11 days ago
- Alexandria, VA (5 miles from Washington Navy Yard, DC)
- 11 days ago
Strong record of meeting or exceeding sales goals Proven ability to sell both print/digital advertising and content marketing solutions CRM proficiency (HubSpot preferred) Experience with B2B salesespecially...
Remote Workplans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote Work- Annapolis Junction, MD (20 miles from Washington Navy Yard, DC)
- 18 days ago
- Annapolis Junction, MD (20 miles from Washington Navy Yard, DC)
- 18 days ago
Athenix Solutions Group is looking for a Media Specialist II to turn information and data into visually compelling and dynamic media products. You will use engaging and creative visualization and...
- Lanham, MD (10 miles from Washington Navy Yard, DC)
- 20 days ago
- Lanham, MD (10 miles from Washington Navy Yard, DC)
- 20 days ago
They will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results....
Digital Media Buyer, Social and Search
- Lanham, MD (10 miles from Washington Navy Yard, DC)
- 20 days ago
- Lanham, MD (10 miles from Washington Navy Yard, DC)
- 20 days ago
Complete quality assurance of digital advertising campaigns prior to launch. Your Profile: 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms....
The Mobilization Department seeks a Senior Advertising Strategist to join the record-breaking DNC ads program. Youll take a front seat leading the production, trafficking, and optimization of...
- Lanham, MD (10 miles from Washington Navy Yard, DC)
- 30+ days ago
- Lanham, MD (10 miles from Washington Navy Yard, DC)
- 30+ days ago
paid search/PPC digital advertising, with a focus on donor acquisition and revenue generation....
Remote WorkPosition Summary: Penta Group is seeking an experienced Media Planner with 4-7 years of expertise in media planning and buying across self-service ad platforms and direct media partnerships....
Remote WorkThe Mobilization Department seeks a Digital Advertising Strategist to join the record-breaking DNC advertising program....
The Lawyers Committee for Civil Rights Under Law is one of the nations leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers...
DC News Now, a fast-growing Nexstar Media Inc. station in Washington, D.C., is seeking a Media Coordinator to play a crucial role in managing and organizing media assets across our news,...
Media Planner Online Courses and Training Opportunities
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Salary for Media Planner Jobs in Washington Navy Yard, DC
Highest Education Level
Media Planners in Washington Navy Yard, DC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Journalism
- Writing Skills
- Budgets
- AP Stylebook
- Paid Search
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Creative Strategy
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Pay per Click
- Adobe InDesign
- Social Media Management
- Copywriting
- Brand Development
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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