Media Planner Jobs in District of Columbia

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-11 of 11 Jobs

Media Planner

  • Comcast
  • Washington, DC
  • 2 days ago
  • Washington, DC
  • 2 days ago

Job Summary Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding...

In Person

Senior Media Planner

  • Bully Pulpit International
  • Washington, DC
  • 13 days ago
  • Washington, DC
  • 13 days ago

The ideal candidate is someone who thrives in a fast-paced, collaborative environment and is interested in building a career in digital advertising in an agency setting....

In Person

Senior Media Buyer

  • Bully Pulpit International
  • Washington, DC
  • 17 days ago
  • Washington, DC
  • 17 days ago

The ideal candidate is someone with a passion for managing or building a career in digital advertising in an agency setting....

In Person

Media Buyer - Political Cycle 2026

  • GMMB
  • Washington, DC
  • 19 days ago
  • Washington, DC
  • 19 days ago

This role involves planning, negotiating, and executing media buys across multiple platforms for political campaigns....

Hybrid

Digital Media Planner - Political Cycle 2026

  • GMMB
  • Washington, DC
  • 21 days ago
  • Washington, DC
  • 21 days ago

GMMB seeks an experienced Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political clients....

Hybrid

Senior Digital Media Planner - Political Cycle 2026

  • GMMB
  • Washington, DC
  • 21 days ago
  • Washington, DC
  • 21 days ago

GMMB seeks an experienced Senior Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political clients....

Hybrid

Digital Advertising Strategist

  • DNC Services Corporation
  • Washington, DC
  • 30+ days ago
  • Washington, DC
  • 30+ days ago

Democratic National Committee Digital Advertising Strategist Digital Advertising Strategist About Democratic National Committee We're hiring!...

In Person

Part-Time PR & Media Coordinator (Washington, DC Flexible Hours)

  • Private Company
  • Washington, DC
  • 45+ days ago
  • Washington, DC
  • 45+ days ago

Location: Washington, DC (Flexible / Hybrid) Working Hours: 1015 hours per week (max 2 hours per day) Schedule: MondayFriday (Weekends Off) Compensation: Monthly payment (1000$-2000$ to be...

In Person Part Time

The New Media Firm - Digital Media Buyer

  • Grossman Heinz
  • Washington, DC
  • 60+ days ago
  • Washington, DC
  • 60+ days ago

Some knowledge of digital advertising - programmatic, OTT, and/or social. Has worked in and around teams of digital media buyers....

Hybrid

Media Coordinator

  • Nexstar Media Group Inc.
  • Washington, DC
  • 60+ days ago
  • Washington, DC
  • 60+ days ago

Expertise: Strong understanding of digital media workflows, including ingest-to-archive processes, and media asset management systems....

In Person

Senior Media Coordinator

  • Lawyers' Committee for Civil Rights Under Law
  • Washington, DC
  • 90+ days ago
  • Washington, DC
  • 90+ days ago

The Lawyers Committee for Civil Rights Under Law is one of the nations leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers...

In Person

Demographic Data for District of Columbia

Moving to District of Columbia? Find some basic demographic data about District of Columbia below.


Local
National
689,545
23,743

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Introduction to Digital Media
From Metaverse to VR, Netflix to mobile applications, were surrounded by and interact with digital networks more than ever before. But whats driving this digital revolution and how can you harness...
Innovation in New Media
With technology continuously evolving, new media offers endless possibilities for creativity and innovation. Investigate the latest trends, including artificial intelligence in content creation,...
Social Media Marketing Course
Explore the world of social media marketing. From content calendars to targeted ads, learn how to plan, execute, and optimize campaigns that align with customer journeys and brand objectives. Our...

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Salary for Media Planner Jobs in District of Columbia

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners in District of Columbia offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.5%
Vocational Degree or Certification
2.3%
Doctorate Degree
1.0%
Some College
0.9%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners in District of Columbia
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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