Media Planner Jobs in District of Columbia
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Who We Are We're powering a cleaner, brighter future. Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work...
Date Posted July 10, 2025 Industry Nonprofit Specialty Not Specified Job Status Full-time Salary $80,000-$110,000 Description: Media Coordinator Founded in 1903, the International Brotherhood of...
Overview The U.S. Soccer Foundation helps young people embrace an active and healthy lifestyle and cultivate critical life skills through soccer. The Foundation's programs are the national model...
Adapt brand guidelines into dynamic and platform-specific visuals Monitor trends, best practices, and emerging formats on social media and other digital media platforms Organize and maintain content...
Remote WorkThe ideal candidate is someone who thrives in a fast-paced, collaborative environment and is interested in building a career in digital advertising in an agency setting....
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote WorkThe Mobilization Department seeks a Senior Advertising Strategist to join the record-breaking DNC ads program. Youll take a front seat leading the production, trafficking, and optimization of...
Position Summary: Penta Group is seeking an experienced Media Planner with 4-7 years of expertise in media planning and buying across self-service ad platforms and direct media partnerships....
Remote WorkThe Lawyers Committee for Civil Rights Under Law is one of the nations leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers...
Expertise: Strong understanding of digital media workflows, including ingest-to-archive processes, and media asset management systems....
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Salary for Media Planner Jobs in District of Columbia
Highest Education Level
Media Planners in District of Columbia offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Video Editing
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- YouTube Editing
- Writing Skills
- Budgets
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Creative Strategy
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Media
- Copywriting
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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