Media Planner Jobs in Washington, DC
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Public Relations Specialist, Junior Public Relations Specialist, Junior Fully Remote Alexandria, VA Description Vistra is seeking two entry-level Public Relations Specialists to provide...
To achieve this, the role requires a strong background in digital media and analytical skills with a knack for reaching diverse audiences....
Position Summary: Penta Group is seeking an experienced Media Planner with 4-7 years of expertise in media planning and buying across self-service ad platforms and direct media partnerships....
Remote WorkThe Mobilization Department seeks a Digital Advertising Strategist to join the record-breaking DNC advertising program....
- Herndon, VA (19 miles from Washington, DC)
- 30+ days ago
- Herndon, VA (19 miles from Washington, DC)
- 30+ days ago
You bring the perfect blend of media buying, campaign management, data analysis, and project management skills....
- Hyattsville, MD (6 miles from Washington, DC)
- 30+ days ago
- Hyattsville, MD (6 miles from Washington, DC)
- 30+ days ago
Primary Purpose Senior Media Planning Manager is an expert within digital media and omni-channel planning....
The Lawyers Committee for Civil Rights Under Law is one of the nations leading national racial justice legal organizations. Formed in 1963 at the request of President John F. Kennedy, the Lawyers...
The New Media Firm Senior Digital Media Buyer
- Washington, DC
- 45+ days ago
- Washington, DC
- 45+ days ago
Develop and support less experienced Media Buyers with all aspects of the digital media planning process....
Interest in and some knowledge of digital advertising programmatic, OTT, and/or social....
Expertise: Strong understanding of digital media workflows, including ingest-to-archive processes, and media asset management systems....
Demographic Data for Washington, DC
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Salary for Media Planner Jobs in Washington, DC
Highest Education Level
Media Planners in Washington, DC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Verbal Communication
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Content Marketing
- Campaign Management
- Video Editing
- Press Releases
- Storytelling
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Brand Marketing
- Copywriting
- Adobe InDesign
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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