Media Planner Jobs in California
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Meet REVOLVE: REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and...
Digital Media Planning Specialist Job Description: Pay Range: $33.34hr - $43.34hr Responsibilities: Upload, tag, and organize assets for APM in alignment with the established client guidelines....
Admin PUBLIC RELATIONS SPECIALIST at Coalition Technologies WHY YOU SHOULD APPLY: Coalition Technologies is devoted to delivering clients the highest quality work while providing our team a fun,...
Paid Social Media Manager is responsible for running ROI positive paid social performance campaigns across all major platforms with a deep understanding and execution of lead gen acquisition. Key...
On Board Media Specialist $4000/month + Commission Growth Op
- Los Angeles, CA
- 10 days ago
- Los Angeles, CA
- 10 days ago
On Board Media Specialist - $4000/month + Commission - Growth Op (West Hills) Reign Roofing compensation: $4000 a month plus commission employment type: experience level: mid level job title:...
Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience....
Remote WorkWe are seeking a results-driven Digital Media Planner....
Academic Technology & Media Coordinator Campus Technical Support
- San Diego, CA
- 12 days ago
- San Diego, CA
- 12 days ago
Overview Academic Technology and Media Coordinator Academic Technology and Media Coordinator serves as the first point of contact for students and associates regarding learning resources, media,...
Overview Academic Technology and Media Coordinator Academic Technology and Media Coordinator serves as the first point of contact for students and associates regarding learning resources, media,...
THE JOB As an Assistant Media Planner you'll work closely with a team of media experts in developing and maintaining media plans, while absorbing as much media knowledge as possible....
The Ad Ops Specialist & Media Planner supports the planning and execution of digital advertising campaigns across AllGear Digital's extended advertising network, which includes category-leading outdoor...
About Liquid I.V.** At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing,...
The ideal candidate will have a strong background in digital advertising, excellent analytical skills, and the ability to drive performance through ongoing optimization....
Remote WorkPublic Relations Specialist Confidential Los Angeles, CA Full-time Advertising / Marketing / PR Posted on June 01, 2025 Public Relations Specialist: Conduct mkt rsrch, dvlp & execute data-driven...
This role offers the opportunity to make a measurable impact at a fast-growing digital advertising technology company and craft cutting-edge client solutions....
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Salary for Media Planner Jobs in California
Highest Education Level
Media Planners in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Journalism
- Writing Skills
- Budgets
- AP Stylebook
- Paid Search
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Pay per Click
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Copywriting
- Brand Development
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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