Media Planner Jobs in California
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Overview Bowhead is actively recruiting for a Public Realtions Specialist to provide multimedia support for a proposal effort in San Diego, CA. Responsibilities Track, consolidate, and document...
Job Description Overview: We are seeking a talented and dynamic Public Relations Specialist to join our team. This role will be responsible for managing public relations strategies, media...
Social media Specialist - CapCut, Canva, UGC, advertising, marketing
- City of Industry, CA
- 2 days ago
- City of Industry, CA
- 2 days ago
What You Bring: 4+ years of experience in social media, content marketing, or digital advertising....
With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns...
As a Social Media Marketing Specialist, Video Producer you will work closely with the Content and Product Marketing Teams, assisting with video edits, motion graphics, and various post-production...
PUBLIC RELATIONS SPECIALIST Job Employer Name: Mane Addicts, LLCSpiderID: 13829598 Location: Los Angeles, CaliforniaDate Posted: 9/3/2024 Wage: $80k/yrCategory: Business/Management Job Code:...
Job Requirements: Responsibilities and more: Work with Paid Media and Pay-Per-Click (PPC) advertising platforms that are the backbone of the internet (e.g....
Public Relations Specialist Job Employer Name: S.F. EXPRESS CORPORATIONSpiderID: 13774353 Location: HAWTHORNE, CaliforniaDate Posted: 6/20/2024 Wage: 74000Category: Marketing Job Code: Number Of...
Public Relations Specialist Job Employer Name: Oyuna Hospice, Inc.SpiderID: 13914737 Location: Fresno, CaliforniaDate Posted: 12/26/2024 Wage: 46,155Category: Public Relations Job Code: Number Of...
Public Relations Specialist Job Employer Name: Creative Jdea, Inc.SpiderID: 13889095 Location: Los Angeles, CaliforniaDate Posted: 11/19/2024 Wage:Category: Marketing Job Code: Number Of Openings:...
Public Relations Specialist Job Employer Name: Mokam IncSpiderID: 13947765 Location: Irvine, CaliforniaDate Posted: 2/19/2025 Wage: 48610Category: Marketing Job Code: Number Of Openings: 1 Job...
Job Description: Develop, execute, and track public relations strategies to promote the academys programs, events, and achievements. Coordinate and manage relationships with media outlets and...
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams! Were...
Remote WorkShared Services: Communications (Full-Time, Day Shift) - Job Summary: The Public Relations Specialist provides project support for healthcare and university client programs and is responsible for...
Demographic Data for California
Moving to California? Find some basic demographic data about California below.
Media Planner Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Media Planner Jobs in California
Highest Education Level
Media Planners in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Verbal Communication
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Content Marketing
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Brand Marketing
- Copywriting
- Adobe InDesign
- Media
- Social Media Management
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Media Planner Related Career Advice Articles
How to Survive and Thrive in an Ad Agency
If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.
Read article »