Media Planner Jobs in California

A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.

Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.

1-15 of 29 Jobs

Academic Technology & Media Coordinator

  • San Diego, CA
  • 2 days ago
  • San Diego, CA
  • 2 days ago

Overview Academic Technology and Media Coordinator Academic Technology and Media Coordinator serves as the first point of contact for students and associates regarding learning resources, media,...

Assistant Media Planner, Integrated Media Planning

  • Burbank, CA
  • 2 days ago
  • Burbank, CA
  • 2 days ago

THE JOB As an Assistant Media Planner you'll work closely with a team of media experts in developing and maintaining media plans, while absorbing as much media knowledge as possible....

Marketing & Media Specialist $4000/month + Commission Growth Op

  • Canoga Park, CA
  • 3 days ago
  • Canoga Park, CA
  • 3 days ago

We are a dynamic and growing company looking to hire a full-time Marketing and Media Specialist to join our team. If you are creative, results-driven, and passionate about marketing, we want to...

Assistant Media Planner, Out of Home

  • Burbank, CA
  • 3 days ago
  • Burbank, CA
  • 3 days ago

THE JOB The Assistant Media Planner for Out of Home works closely with the Supervisors and Planners in developing and maintaining media plans, while absorbing as much media knowledge as possible about...

Ad Operations Specialist & Media Planner

  • Los Angeles, CA
  • 3 days ago
  • Los Angeles, CA
  • 3 days ago

The Ad Ops Specialist & Media Planner supports the planning and execution of digital advertising campaigns across AllGear Digital's extended advertising network, which includes category-leading outdoor...

Social Media Specialist - Reign Storm

  • Corona, CA
  • 5 days ago
  • Corona, CA
  • 5 days ago

Position Summary: Responsible for curating social content, driving community engagement strategy, and surfacing key insights and engagement opportunities. Be the eyes, ears, and voice of the brand...

Socia Media & Marketing Specialist

  • San Francisco, CA
  • 7 days ago
  • San Francisco, CA
  • 7 days ago

un Socia Media & Marketing Specialist compensation: Depending on Experience Local San Francisco Bay Area applicants only with availability for in-person meetings. FORMA is a real estate...

Performance Media Coordinator

  • El Segundo, CA
  • 7 days ago
  • El Segundo, CA
  • 7 days ago

About Liquid I.V.** At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing,...

Paid Media Coordinator

  • San Diego, CA
  • 10 days ago
  • San Diego, CA
  • 10 days ago

The ideal candidate will have a strong background in digital advertising, excellent analytical skills, and the ability to drive performance through ongoing optimization....

Remote Work

Advertising Strategist in San Diego,CA,US

  • San Diego, CA
  • 11 days ago
  • San Diego, CA
  • 11 days ago

eCommerce Advertising Strategist (Amazon Ads) Location: On-Site| Type: Full-Time Overview Are you a data-driven marketer who thrives on turning insights into high-impact campaigns? We're looking...

Public Relations Specialist

  • Los Angeles, CA
  • 11 days ago
  • Los Angeles, CA
  • 11 days ago

Public Relations Specialist Confidential Los Angeles, CA Full-time Advertising / Marketing / PR Posted on June 01, 2025 Public Relations Specialist: Conduct mkt rsrch, dvlp & execute data-driven...

Senior Media Planner

  • Los Angeles, CA
  • 16 days ago
  • Los Angeles, CA
  • 16 days ago

This role offers the opportunity to make a measurable impact at a fast-growing digital advertising technology company and craft cutting-edge client solutions....

Social Media Strategist

  • Los Angeles, CA
  • 18 days ago
  • Los Angeles, CA
  • 18 days ago

Social Media Strategist Title: Social Media Strategist Location: Los Angeles, CA Duration: Contract Responsibilities Execute, optimize, and support social content and publishing strategies for...

Paid Media Specialist

  • San Diego, CA
  • 20 days ago
  • San Diego, CA
  • 20 days ago

Must have media planning experience (agency preferred, client or partner side applicable)....

Senior Media Buyer

  • Moffett Field, CA
  • 21 days ago
  • Moffett Field, CA
  • 21 days ago

You bring the perfect blend of media buying, campaign management, data analysis, and project management skills....

Demographic Data for California

Moving to California? Find some basic demographic data about California below.


Local
National
39,536,271
996,598

Media Planner Online Courses and Training Opportunities

iHireAdvertising curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Certified Forecaster and Demand Planner (CFDP)
ISCEAs Certified Forecaster and Demand Planners (CFDP) are capable to develop demand plans that adapt to todays rapidly changing business environment while remaining aligned to the companys...
Certified Forecaster and Demand Planner - CFDP - Certification Exam
The CFDP Exam is comprised of 70 questions an problems to be solved in 2 hours. The passing score for the exam is 70%. The exam is designed to allow the learner to demonstrate deep understanding...
Innovation in New Media
With technology continuously evolving, new media offers endless possibilities for creativity and innovation. Investigate the latest trends, including artificial intelligence in content creation,...

Title Synonyms

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Salary for Media Planner Jobs in California

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireAdvertising research efforts.

Highest Education Level

Media Planners in California offer the following education background
Bachelor's Degree
73.0%
Master's Degree
16.1%
Associate's Degree
4.2%
High School or GED
2.5%
Vocational Degree or Certification
2.2%
Doctorate Degree
1.0%
Some College
0.9%
Some High School
0.1%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Media Planners in California
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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Here are some other career titles that require similar skills



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