Media Planner Jobs in California
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
POSITION OVERVIEW We are seeking a Digital Media Planner responsible for developing and executing digital advertising strategies to reach Byrna's target audience effectively....
1. Client Communication and Relationship Building - Act as the main point of contact for clients regarding firm updates, new services, and general inquiries to maintain strong relationships. 2....
Requirements: 5+ years of hands-on experience of digital media buying, preferably in search, with one or more of the following platforms: Google, Facebook, Tiktok, Taboola, Outbrain, Pinterest, Snapchat...
Qualifications Strong interest in Health advertising with preference given to experience in the vertical. 1 to 4 years experience in campaign management of digital media or relevant professional work...
media agency or ad tech publisher/advertising sales organization in an assistant digital media planner, digital media planner, or assistant Strategist / Sales Planner role, with a strong understanding...
(OOH) advertising campaigns-Hands-on experience with programmatic DSP platforms-Own computer and programsWHAT YOU'LL DO:-Develop and implement comprehensive media plans across various channels, with...
Remote WorkWe are looking for a Marketing Coordinator for a top media/entertainment company hybrid out of their Burbank CA offices! You thrive in a fast paced environment, love a good challenge, and you're a...
This is an ideal role for someone with a foundation in digital advertising who's eager to grow into a full-stack performance marketer....
Remote WorkMeet REVOLVE: REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and...
Digital Media Planning Specialist Job Description: Pay Range: $33.34hr - $43.34hr Responsibilities: Upload, tag, and organize assets for APM in alignment with the established client guidelines....
Admin PUBLIC RELATIONS SPECIALIST at Coalition Technologies WHY YOU SHOULD APPLY: Coalition Technologies is devoted to delivering clients the highest quality work while providing our team a fun,...
We believe in: The direct measurability of digital media. Performance marketing. (We pioneered it.) The advantages of technology....
Remote WorkWe are seeking a results-driven Digital Media Planner....
Assistant Media Planner, Integrated Media Planning
- Burbank, CA
- 30+ days ago
- Burbank, CA
- 30+ days ago
THE JOB As an Assistant Media Planner you'll work closely with a team of media experts in developing and maintaining media plans, while absorbing as much media knowledge as possible....
Must have media planning experience (agency preferred, client or partner side applicable)....
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Salary for Media Planner Jobs in California
Highest Education Level
Media Planners in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Speech Writing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Creative Direction
- Online Marketing
- Marketing Communications
- Marketing Campaigns
- Adobe InDesign
- Adobe After Effects
- Social Media Management
- Media
- Copywriting
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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