Media Planner Jobs in California
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Overview Academic Technology and Media Coordinator Academic Technology and Media Coordinator serves as the first point of contact for students and associates regarding learning resources, media,...
THE JOB As an Assistant Media Planner you'll work closely with a team of media experts in developing and maintaining media plans, while absorbing as much media knowledge as possible....
Marketing & Media Specialist $4000/month + Commission Growth Op
- Canoga Park, CA
- 3 days ago
- Canoga Park, CA
- 3 days ago
We are a dynamic and growing company looking to hire a full-time Marketing and Media Specialist to join our team. If you are creative, results-driven, and passionate about marketing, we want to...
THE JOB The Assistant Media Planner for Out of Home works closely with the Supervisors and Planners in developing and maintaining media plans, while absorbing as much media knowledge as possible about...
The Ad Ops Specialist & Media Planner supports the planning and execution of digital advertising campaigns across AllGear Digital's extended advertising network, which includes category-leading outdoor...
Position Summary: Responsible for curating social content, driving community engagement strategy, and surfacing key insights and engagement opportunities. Be the eyes, ears, and voice of the brand...
un Socia Media & Marketing Specialist compensation: Depending on Experience Local San Francisco Bay Area applicants only with availability for in-person meetings. FORMA is a real estate...
About Liquid I.V.** At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing,...
The ideal candidate will have a strong background in digital advertising, excellent analytical skills, and the ability to drive performance through ongoing optimization....
Remote WorkeCommerce Advertising Strategist (Amazon Ads) Location: On-Site| Type: Full-Time Overview Are you a data-driven marketer who thrives on turning insights into high-impact campaigns? We're looking...
Public Relations Specialist Confidential Los Angeles, CA Full-time Advertising / Marketing / PR Posted on June 01, 2025 Public Relations Specialist: Conduct mkt rsrch, dvlp & execute data-driven...
This role offers the opportunity to make a measurable impact at a fast-growing digital advertising technology company and craft cutting-edge client solutions....
Social Media Strategist Title: Social Media Strategist Location: Los Angeles, CA Duration: Contract Responsibilities Execute, optimize, and support social content and publishing strategies for...
Must have media planning experience (agency preferred, client or partner side applicable)....
You bring the perfect blend of media buying, campaign management, data analysis, and project management skills....
Demographic Data for California
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Salary for Media Planner Jobs in California
Highest Education Level
Media Planners in California offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Corporate Communications
- Video Editing
- Press Releases
- Storytelling
- Journalism
- Adobe Premiere
- Hootsuite
- Writing Skills
- Budgets
- Direct Response
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Pay per Click
- Adobe InDesign
- Adobe After Effects
- Copywriting
- Media
- Social Media Management
- Search Engine Optimization
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Content Development
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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