Media Planner Jobs in Scottsdale, AZ
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Phoenix, AZ (11 miles from Scottsdale, AZ)
- 12 days ago
- Phoenix, AZ (11 miles from Scottsdale, AZ)
- 12 days ago
At our dealership, we’re redefining digital advertising in the recreational vehicle space....
- Tempe, AZ (7 miles from Scottsdale, AZ)
- 21 days ago
- Tempe, AZ (7 miles from Scottsdale, AZ)
- 21 days ago
Assist in driving growth, improving reporting, and developing media plans. Proactively report tactical roadblocks, issues, successes, and wins weekly....
- Phoenix, AZ (11 miles from Scottsdale, AZ)
- 60+ days ago
- Phoenix, AZ (11 miles from Scottsdale, AZ)
- 60+ days ago
Overview Looking for something different? We ARE that something different at RPM Living. Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us....
This role focuses on enhancing our digital advertising campaigns on Google and Meta platforms for automotive clients....
Paid Search Media Specialist (Agency exp req, Great office culture!)
- Phoenix, AZ (11 miles from Scottsdale, AZ)
- 45+ days ago
- Phoenix, AZ (11 miles from Scottsdale, AZ)
- 45+ days ago
Qualifications • 3+ years of digital media strategy experience required • 3+ years of agency experience required • Experience with high-touch platforms like Google Ads, Pinterest, &...
Demographic Data for Scottsdale, AZ
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Salary for Media Planner Jobs in Scottsdale, AZ
Highest Education Level
Media Planners in Scottsdale, AZ offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Verbal Communication
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Content Marketing
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Marketing Campaigns
- Brand Marketing
- Copywriting
- Adobe InDesign
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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