Media Planner Jobs in Glendale, AZ
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Phoenix, AZ (8 miles from Glendale, AZ)
- 9 days ago
- Phoenix, AZ (8 miles from Glendale, AZ)
- 9 days ago
. - Knowledge of Google Ads, Facebook Ads, and other digital advertising platforms is preferred. - Experience with analytics tools to track performance metrics and make data-driven decisions. - Excellent...
- Phoenix, AZ (8 miles from Glendale, AZ)
- 21 days ago
- Phoenix, AZ (8 miles from Glendale, AZ)
- 21 days ago
Senior Digital Media Buyer Growth Marketing - Phoenix, Arizona (Hybrid) Job Description Our digital media team is an integral part of our newly created Growth Marketing department....
Media Planner / Media Buyer (AV10-18551492)
- Phoenix, AZ (8 miles from Glendale, AZ)
- 22 days ago
- Phoenix, AZ (8 miles from Glendale, AZ)
- 22 days ago
**Qualifications** - Bachelors degree in Marketing, Advertising, or a related field. - Proven experience in media buying and planning, preferably in an agency setting. - Strong understanding of digital...
- Phoenix, AZ (8 miles from Glendale, AZ)
- 30+ days ago
- Phoenix, AZ (8 miles from Glendale, AZ)
- 30+ days ago
Proven experience in media buying and planning, preferably in an agency setting. Strong understanding of digital advertising platforms and tools. Traditional media experience is nice to have....
Demographic Data for Glendale, AZ
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Salary for Media Planner Jobs in Glendale, AZ
Highest Education Level
Media Planners in Glendale, AZ offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- Writing Skills
- Budgets
- Paid Search
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Creative Strategy
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Search Engine Marketing
- Media
- Copywriting
- Search Engine Optimization
- Graphic Design
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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