Media Buyer Jobs in Ontario
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
Key Qualifications: Minimum of 3-4 years of media planning experience, with a strong emphasis on digital media in an agency setting....
WHAT THIS PERSON WILL BRING 2-4 years of experience in media planning, digital media + strategy, advertising, or marketing/communications A strong understanding of digital media, marketing strategy,...
Social Media Advertising Strategist (Remote Canada) - Future Opening
- Toronto, ON
- 21 days ago
- Toronto, ON
- 21 days ago
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams! Were...
Remote WorkSenior Social Media Advertising Strategist (Remote Canada) - Future Opening
- Toronto, ON
- 21 days ago
- Toronto, ON
- 21 days ago
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our...
Remote WorkThe Media Planning Specialist is a digital media subject matter expert who develops thoroughly researched, well supported media plans for clients; flawlessly implements/executes recommendations with...
Media Buyer Online Courses and Training Opportunities
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Salary for Media Buyer Jobs in Ontario
Highest Education Level
Media Buyers in Ontario offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Calendar Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- AP Stylebook
- Bachelor's Degree
- Influencer Marketing
- Sprout Social
- Marketing & Advertising
- Digital Media
- Online Media
- Digital Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Marketing Campaigns
- Pay per Click
- Brand Marketing
- Adobe InDesign
- Copywriting
- Graphic Design
- Social Media Management
- Media
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Branding
- Social Media Strategy
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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