Media Buyer Jobs in Watertown, MA
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
- Boston, MA (6 miles from Watertown, MA)
- 4 days ago
- Boston, MA (6 miles from Watertown, MA)
- 4 days ago
Campaigns and Initiatives: Help develop and implement focused media plans that bolster key business objectives and marketing initiatives....
Senior Digital Media Buyer (CTV & Programmatic) - East Coast Remote
- Boston, MA (6 miles from Watertown, MA)
- 9 days ago
- Boston, MA (6 miles from Watertown, MA)
- 9 days ago
You will assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimisations, etc.)...
Remote Work- Boston, MA (6 miles from Watertown, MA)
- 14 days ago
- Boston, MA (6 miles from Watertown, MA)
- 14 days ago
The Associate Media Buyer/Planner is a junior member of the Notice Media team. They will work with the team to assist in the development and implementation of effective client media campaigns....
Remote WorkSenior Public Relations Specialist
- Boston, MA (6 miles from Watertown, MA)
- 90+ days ago
- Boston, MA (6 miles from Watertown, MA)
- 90+ days ago
Location: Open to Portland, ME or Boston, MA Overview: Provide support and counsel on external communications strategy to regional leaders and key stakeholders across the company. Develop and...
Demographic Data for Watertown, MA
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Salary for Media Buyer Jobs in Watertown, MA
Highest Education Level
Media Buyers in Watertown, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Procurement
- Negotiation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Writing Skills
- Budgets
- AP Stylebook
- Paid Search
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Print Advertising
- Marketing Communications
- Pay per Click
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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