Media Buyer Jobs in Massachusetts
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
Broadcast and Media Operations Specialist
- The Kraft Group
- Foxborough, MA
- 1 day ago
- Foxborough, MA
- 1 day ago
Job DetailsJob Location: Kraft Sports and Entertainment - Foxborough, MA 02035Position Type: Full TimeEducation Level: Bachelor's DegreeSalary Range: $21.15 - $27.90 HourlyJob Shift: DayJob...
In PersonExperience in media planning or media strategy, ideally within a media agency or brand-side marketing team....
RemoteSelf Service Media Coordinator
- Advantage Sales & Marketing
- Allston, MA
- 12 days ago
- Allston, MA
- 12 days ago
This position is an excellent opportunity for a motivated individual to learn about commerce media planning and buying from the ground up and apply this learning in real time....
In Person829's Senior Media Buyer is a senior individual contributor responsible for the hands-on execution, optimization, and performance delivery of a multi-million dollar programmatic media investment for...
RemoteThe Senior Media Buyer Enterprise is a senior individual contributor responsible for the hands-on execution, optimization, and performance delivery of a multi-million dollar programmatic media investment...
RemoteSenior Advertising Strategist (On Site - Washington, DC)
- Rational360
- Washington, MA
- 60+ days ago
- Washington, MA
- 60+ days ago
In this role, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns across platforms such as Facebook, Twitter, Instagram, Pinterest...
In PersonYou will collaborate cross-functionally with teams including Digital Media, Social, Digital Experience, Brand, Product Marketing, Research & Analytics, Finance, the TikTok Affiliate Lead, and the...
In PersonDemographic Data for Massachusetts
Moving to Massachusetts? Find some basic demographic data about Massachusetts below.
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Salary for Media Buyer Jobs in Massachusetts
Highest Education Level
Media Buyers in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Calendar Management
- Strategy Development
- Collaboration
- Events
- Media Relations
- Media Buying
- Press Releases
- Content Development
- Media Training
- Storytelling
- Journalism
- Publishing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Bachelor's Degree
- Canva
- Sprout Social
- Digital Advertising
- Digital Media
- Brand Identity
- Marketing & Advertising
- Online Media
- Media Planning
- Online Marketing
- Broadcasting
- Creative Direction
- Marketing Communications
- Marketing Campaigns
- Social Media Management
- Copywriting
- Media
- Adobe Premiere
- Social Media Marketing
- Branding
- Adobe Creative Suite
- Social Media Strategy
- Video Editing
- Digital Marketing
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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