Media Buyer Jobs in Atlanta, GA
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
- Duluth, GA (21 miles from Atlanta, GA)
- 7 days ago
- Duluth, GA (21 miles from Atlanta, GA)
- 7 days ago
Public Relations Specialist Job Employer Name: Impex GLS Atlanta, Inc.SpiderID: 13819505 Location: Duluth, GeorgiaDate Posted: 8/21/2024 Wage: $46051Category: Public Relations Job Code: 27-3031...
oReceives Operator calls and emails made to the Public Relations hotline, provides PR/PA guidance related to field calls on certain topics and/or routes to appropriate Subject Matter Expert....
Qualifications: Bachelors degree in Marketing, Advertising, Communications, or a related field. 7+ years of experience in media buying, digital advertising, or performance marketing (preferably in sports...
Help advertisers maximize the effectiveness and efficiency of their affiliate spend by building and interpreting program performance data Coordinate with Media Buyers and Planners to execute Media Plans...
- Decatur, GA (5 miles from Atlanta, GA)
- 30+ days ago
- Decatur, GA (5 miles from Atlanta, GA)
- 30+ days ago
Job Code: 99330 Salary Grade: 17 FLSA: Exempt Salary Range: ($52,266 - $68,207 - $84,148) Essential Functions: The following duties are normal for this position. The omission of specific...
Key Responsibilities: 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc....
Key Responsibilities: 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc....
Demographic Data for Atlanta, GA
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Salary for Media Buyer Jobs in Atlanta, GA
Highest Education Level
Media Buyers in Atlanta, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Verbal Communication
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Content Marketing
- Campaign Management
- Video Editing
- Press Releases
- Storytelling
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Brand Marketing
- Copywriting
- Adobe InDesign
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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