Media Buyer Jobs in Georgia
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
Company description A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled...
In PersonSenior Media Planner, Programmatic
- Publicis Groupe Holdings B.V
- Atlanta, GA
- 5 days ago
- Atlanta, GA
- 5 days ago
Qualifications What You Bring: Bachelor’s degree in Marketing, Advertising, Communications, or related field. 4–6+ years of experience in digital media planning, with at least 3 years focused specifically...
Hybrid22squared is looking for an Integrated Media Planner to participate in the development and management of effective integrated offline and digital media plans and buys....
Hybrid- Publicis Groupe Holdings B.V
- Atlanta, GA
- 15 days ago
- Atlanta, GA
- 15 days ago
Media planning at Digitas always has its surprises, but here are a few things you can expect to be accountable for on a given day: Responsibilities Gathering information during the media buying and...
In Personmedia planning and buying experience Strong understanding of digital media fundamentals, planning principles, and performance metrics Experience with media buying and adserving platforms, ideally including...
In PersonStay current on digital media trends and platform changes, bringing informed recommendations back to internal teams and agency partners....
In PersonKey Responsibilities: 45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc....
In PersonSenior Programmatic Media Buyer (Remote) - Gdm (Gray Media Group)
- Gray Television
- Atlanta, GA
- 90+ days ago
- Atlanta, GA
- 90+ days ago
Programmatic Media Buyer to join our innovative team....
RemoteNebo's Media Buyers manage media buying strategies and execute buys for various clients across the digital and traditional ecosystem, including programmatic display, TV/video, OOH, radio/audio, and...
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Salary for Media Buyer Jobs in Georgia
Highest Education Level
Media Buyers in Georgia offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Calendar Management
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Media Buying
- Press Releases
- Content Development
- Media Training
- Storytelling
- Journalism
- Publishing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Bachelor's Degree
- Canva
- Sprout Social
- Digital Advertising
- Digital Media
- Brand Identity
- Marketing & Advertising
- Advertising Sales
- Online Media
- Media Planning
- Online Marketing
- Broadcasting
- Marketing Communications
- Social Media Management
- Copywriting
- Media
- Adobe Premiere
- Social Media Marketing
- Branding
- Adobe Creative Suite
- Social Media Strategy
- Video Editing
- Digital Marketing
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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