Media Specialist Jobs in Wisconsin
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
JOB REQUIREMENTS: Division Information The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and...
Responsible for operational implementation of corporate communications strategy by promoting a positive organizational image through newspapers, periodicals, television, radio, digital media,...
Digitial Media Specialist The Digital Media Specialist plays an important role in developing and enhancing the online media presence of our business units....
As Media Buying Manager, youll lead media planning and execution while collaborating with our in-house Creative and Marketing teams to enhance brand visibility. Better together!...
Learn media buying (print, broadcast, online) as you progress in the role. Be able to anticipate account needs based on this learned experience....
Collaboration & Cross-Functional Support: Work closely with the creative and media planning teams to align messaging with campaign objectives....
Collaboration & Cross-Functional Support: Work closely with the Retail Media Buying Manager, Search to align campaign strategies with overall marketing and business goals....
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Salary for Media Specialist Jobs in Wisconsin
Highest Education Level
Media Specialists in Wisconsin offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Procurement
- Negotiation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Writing Skills
- Budgets
- AP Stylebook
- Paid Search
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Print Advertising
- Marketing Communications
- Pay per Click
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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