Media Specialist Jobs in Franklin, TN
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
- Nashville, TN (22 miles from Franklin, TN)
- 16 days ago
- Nashville, TN (22 miles from Franklin, TN)
- 16 days ago
The Public Relations Specialist supports public relations and external communication initiatives for the firm and individual markets/business lines. The candidate will be expected to support the...
Social Media Account Manager - TC Restaurant Group
- Nashville, TN (22 miles from Franklin, TN)
- 30+ days ago
- Nashville, TN (22 miles from Franklin, TN)
- 30+ days ago
POSITION SUMMARY: The Social Media Account Manager will oversee the companys interactions with the public through implementing content strategies on social media platforms. The Social Media...
Bachelors Degree in Marketing, Digital Media, Communications or combination of education/training with relevant experience required....
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Salary for Media Specialist Jobs in Franklin, TN
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Media Specialists in Franklin, TN offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Press Releases
- Storytelling
- Journalism
- Speech Writing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Adobe InDesign
- Media
- Social Media Management
- Copywriting
- Adobe Creative Suite
- Graphic Design
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Adobe Photoshop CC
- Branding
- Adobe
- Content Development
- Photography
- Public Relations
- Microsoft PowerPoint
- Bachelor's Degree
- Project Management
- Microsoft Office
- Sales
- Leadership
- Communication Skills
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