Media Specialist Jobs in Pennsylvania
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
We are seeking a Senior Visual Media Specialist to lead video production, storytelling, and animation as part of our dynamic Creative Services Team....
We are seeking a Senior Creative Media Specialist to lead a team of designers, schedule work, and oversee projects from concept to completion while specializing in print and digital design....
As our nationwide growth accelerates, our Media team in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home. As a Media Coordinator at West Shore...
Reference #: ...Requisition #:16764Our Mission: Powering Innovation That Drives Human AdvancementWhen visionary companies need to know how their world-changing ideas will perform, they close the...
Free People & Free People Movement Affiliates & Media Coordinator
- Philadelphia, PA
- 30+ days ago
- Philadelphia, PA
- 30+ days ago
Role Summary The Affiliates/Media Coordinator will sit on the Omni Media team which includes Public Relations both organic and paid as well as Affiliate Marketing. This person will assist in all...
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Earned Media Specialist is not a client-facing position What You'll Get From Us! Opportunities to Learn and Train With Our Team!...
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Salary for Media Specialist Jobs in Pennsylvania
Highest Education Level
Media Specialists in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Corporate Communications
- Video Editing
- Press Releases
- Storytelling
- Journalism
- Adobe Premiere
- Hootsuite
- Writing Skills
- Budgets
- Direct Response
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Pay per Click
- Adobe InDesign
- Adobe After Effects
- Copywriting
- Media
- Social Media Management
- Search Engine Optimization
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Content Development
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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