Media Specialist Jobs in Durham, NC
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
- Raleigh, NC (21 miles from Durham, NC)
- 2 days ago
- Raleigh, NC (21 miles from Durham, NC)
- 2 days ago
Overview POSITION PURPOSE: Plans and provides for appropriate classroom learning experiences for students. Provides an atmosphere and environment conducive to the intellectual, physical, social...
- Graham, NC (24 miles from Durham, NC)
- 2 days ago
- Graham, NC (24 miles from Durham, NC)
- 2 days ago
Join the City of Graham as our Public Relations Specialist! Are you a creative communicator passionate about community engagement, storytelling, and local impact? The City of Graham is seeking a...
Remote EST - Paid Media Specialist
- Cary, NC (17 miles from Durham, NC)
- 9 days ago
- Cary, NC (17 miles from Durham, NC)
- 9 days ago
-Keep abreast of the latest trends in digital media buying and user acquisition....
Remote WorkUTS - Temporary Digital Ad Manager/Media Specialist at UNC Chapel Hill
- Raleigh, NC (21 miles from Durham, NC)
- 10 days ago
- Raleigh, NC (21 miles from Durham, NC)
- 10 days ago
Stay current on digital advertising trends and platform updates. Candidates must reside in North Carolina....
Communications and Social Media Specialist
- Graham, NC (24 miles from Durham, NC)
- 30+ days ago
- Graham, NC (24 miles from Durham, NC)
- 30+ days ago
Alamance Community College is seeking a dynamic, creative, and detail-oriented Communications and Social Media Specialist to join our Marketing team....
Social Media Strategist & Content Producer
- Raleigh, NC (21 miles from Durham, NC)
- 30+ days ago
- Raleigh, NC (21 miles from Durham, NC)
- 30+ days ago
Minimum Qualifications: Bachelor's degree in marketing, journalism, communications, digital media, public relations, or related field....
Broadcast and Emerging Media Specialist II North Carolina Central University in Durham, NC Apply Now Type: Full-Time Posted: 05/01/2025 Application Due: Open Until Filled Category: Broadcasting, Radio...
Demographic Data for Durham, NC
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Salary for Media Specialist Jobs in Durham, NC
Highest Education Level
Media Specialists in Durham, NC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Video Editing
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- YouTube Editing
- Writing Skills
- Budgets
- AP Stylebook
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Creative Strategy
- Marketing Communications
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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