Media Specialist Jobs in Massachusetts
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
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Remote WorkIntegrated Media Specialist, Planner & Buyer
- Newburyport, MA
- 17 days ago
- Newburyport, MA
- 17 days ago
buys and stay up to date on new product offerings Prepare and maintain key media buying documents such as authorizations, orders, traffic sheets, and flowcharts Providing real-time competitive auditing...
What You Bring: 2-4 years of media planning experience (B2B experience strongly preferred). Strong knowledge of digital media platforms, including programmatic, paid social, SEM, and direct buys....
Location: Open to Portland, ME or Boston, MA Overview: Provide support and counsel on external communications strategy to regional leaders and key stakeholders across the company. Develop and...
Primary Purpose Senior Media Planning Manager is an expert within digital media and omni-channel planning....
If you're a natural storyteller with a knack for crafting compelling narratives, we've got the perfect gig for you! We're looking for a dynamic, creative, and media-savvy PR pro who's ready to...
DEPARTMENT OVERVIEW: The Boston Red Sox Marketing Department is focused on supporting ticket sales and organizational initiatives through digital advertising, email marketing, promotions, and social...
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Salary for Media Specialist Jobs in Massachusetts
Highest Education Level
Media Specialists in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Verbal Communication
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Content Marketing
- Campaign Management
- Video Editing
- Press Releases
- Storytelling
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Brand Marketing
- Copywriting
- Adobe InDesign
- Media
- Social Media Management
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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