Media Specialist Remote & Hybrid Only Jobs in Georgia
A Media Specialist in the advertising industry is essentially responsible for planning, implementing, and managing all media-related aspects of advertising campaigns. They conduct thorough market research to identify the most effective media platforms for their client's specific target audience, develop media buying strategies and negotiate ad space and time slots with media outlets. They also monitor and analyze ad performance data to assess the effectiveness of campaigns and make necessary adjustments to optimize results. In addition, they collaborate with other advertising professionals, such as creative directors and copywriters, to ensure that the media strategy aligns with the overall campaign concept.
Crucial skills for a Media Specialist include excellent analytical abilities, strategic thinking, strong negotiation skills, and a deep understanding of media trends and consumer behavior. Proficiency in various media analytics tools and software is also important. While not necessarily mandatory, certifications such as Google AdWords, Facebook Blueprint, or the Interactive Advertising Bureau (IAB) Digital Media Buying and Planning Certification could be beneficial. Prior to becoming a Media Specialist, individuals might have held roles such as Media Assistant, Media Planner, or Advertising Sales Representative.
Senior Media Planner, Programmatic
- Publicis Groupe Holdings B.V
- Atlanta, GA
- 5 days ago
- Atlanta, GA
- 5 days ago
Qualifications What You Bring: Bachelor’s degree in Marketing, Advertising, Communications, or related field. 4–6+ years of experience in digital media planning, with at least 3 years focused specifically...
Hybrid22squared is looking for an Integrated Media Planner to participate in the development and management of effective integrated offline and digital media plans and buys....
HybridSenior Programmatic Media Buyer (Remote) - Gdm (Gray Media Group)
- Gray Television
- Atlanta, GA
- 90+ days ago
- Atlanta, GA
- 90+ days ago
Duties/Responsibilities include (but are not limited to): - Extensive Knowledge of campaign builds in The Trade Desk and other DSPs, using effective media buying strategies and overseeing the day-to-day...
Remoteto leverage for Nebo clients including, but not limited to, programmatic, native, video, rich media, and more Prepare media plan presentations with strategy, targeting, and placement recommendations...
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Salary for Media Specialist Jobs in Georgia
Highest Education Level
Media Specialists in Georgia offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Specialist position
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Calendar Management
- Strategy Development
- Collaboration
- Events
- Media Relations
- Media Buying
- Press Releases
- Content Development
- Media Training
- Storytelling
- Journalism
- Publishing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Bachelor's Degree
- Canva
- Sprout Social
- Digital Advertising
- Digital Media
- Brand Identity
- Marketing & Advertising
- Advertising Sales
- Online Media
- Media Planning
- Online Marketing
- Broadcasting
- Creative Direction
- Marketing Communications
- Social Media Management
- Copywriting
- Media
- Adobe Premiere
- Social Media Marketing
- Branding
- Adobe Creative Suite
- Social Media Strategy
- Video Editing
- Digital Marketing
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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