Media Planner Jobs in Virginia
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Preferred Qualifications Associate's degree in writing, digital media or related field strongly preferred; Bachelor's degree in closely related field preferred 3 years of experience in social media...
QUALIFICATIONS AND CREDENTIALS Minimum Qualifications Four-year college degree from an accredited university in Digital Media, Communications, Marketing, or related field Ability to work within a brand...
Strong record of meeting or exceeding sales goals Proven ability to sell both print/digital advertising and content marketing solutions CRM proficiency (HubSpot preferred) Experience with B2B salesespecially...
Remote WorkJob Summary: The Media Operations Specialist is primarily responsible for the overall master control media operation. The position requires monitoring television-broadcasting media equipment, and...
Pursuing a degree in Strategic Communications, Digital Media & Journalism, Marketing or related field. Computer competency in Microsoft Office suite....
Qualifications: 2+ years of experience in digital media, preferably in a sales or campaign strategy role Bachelor's degree preferred Deep knowledge of the digital advertising landscape, including B2B...
Qualifications/Requirements: • 3+ years of experience in digital media, preferably in a sales or campaign strategy role • Bachelor’s degree preferred • Deep knowledge of the digital advertising landscape...
Digital Communications and Visual Media Coordinator
- Norfolk, VA
- 45+ days ago
- Norfolk, VA
- 45+ days ago
This position focuses on visual storytelling through still photography and digital media, ensuring compelling and accessible content across all platforms....
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Salary for Media Planner Jobs in Virginia
Highest Education Level
Media Planners in Virginia offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- Writing Skills
- Budgets
- AP Stylebook
- Paid Search
- Advertising Operations
- Canva
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Creative Strategy
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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