Media Planner Jobs in Virginia
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
media paid advertising placement....
Public Relations Specialist (Part-time) 20001210 College of Visual and Performing Arts Communications / Marketing Part-time - Wage / Part-time Salaried Opening on: Apr 24 2025 Academic Affairs...
As a member of the WAVY/FOX43 digital sales team, Social Media Specialist is responsible for implementation and execution of all Social Media platforms....
You bring the perfect blend of media buying, campaign management, data analysis, and project management skills....
Demographic Data for Virginia
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Salary for Media Planner Jobs in Virginia
Highest Education Level
Media Planners in Virginia offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Verbal Communication
- Time Management
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Content Marketing
- Campaign Management
- Video Editing
- Press Releases
- Social Marketing
- Journalism
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Brand Marketing
- Copywriting
- Adobe InDesign
- Media
- Social Media Management
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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