Media Planner Jobs in Durham, NC
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Raleigh, NC (21 miles from Durham, NC)
- 5 days ago
- Raleigh, NC (21 miles from Durham, NC)
- 5 days ago
You must be well-versed in preparation and execution of media plans, as well as providing support on campaign and content ideation....
Communications and Social Media Specialist
- Graham, NC (24 miles from Durham, NC)
- 20 days ago
- Graham, NC (24 miles from Durham, NC)
- 20 days ago
Alamance Community College is seeking a dynamic, creative, and detail-oriented Communications and Social Media Specialist to join our Marketing team. This position plays a key role in enhancing...
Social Media Strategist & Content Producer
- Raleigh, NC (21 miles from Durham, NC)
- 25 days ago
- Raleigh, NC (21 miles from Durham, NC)
- 25 days ago
Collaborate with departments such as Admissions, Advancement, Student Life, and Athletics to provide best practices and amplify content....
Broadcast and Emerging Media Specialist II North Carolina Central University in Durham, NC Apply Now Type: Full-Time Posted: 05/01/2025 Application Due: Open Until Filled Category: Broadcasting,...
Demographic Data for Durham, NC
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Salary for Media Planner Jobs in Durham, NC
Highest Education Level
Media Planners in Durham, NC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Writing Skills
- Budgets
- Paid Search
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Pay per Click
- Brand Marketing
- Adobe InDesign
- Social Media Management
- Copywriting
- Brand Development
- Media
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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