Media Planner Jobs in New Jersey
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Do you geek out on Media Buying and love driving revenue through direct response marketing? Want to get in the door at an extremely fast growing marketing agency?...
Remote WorkDo you geek out on Media Buying and love driving revenue through direct response marketing? Want to get in the door at an extremely fast growing marketing agency?...
Remote WorkPublic Relations Specialist Location: Jersey City, New Jersey Type: Direct Hire Compensation: $60,000 $65,000 Annually (Based on Experience) / Exempt Position Contractor Work Model: Onsite Hours:...
Summary/Objective: Working in Media Administration, the Avid/Interplay Specialist will be responsible for populating media within Avid Media Composer. Quality control includes checking picture,...
Direct Media Buying and/or Media Buying Management experience preferred Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the "good and the bad news...
Understanding of Multi-Touch Attribution, associated reporting, and how it can be leveraged for media planning and investment. + Ability to communicate clearly and professionally to employees at all...
Digital Media Buyer - Planner For our Edgewater, NJ or Miami, Fl offices. Who We Are DXagency is more than just a full-service marketing agency. Sure, we are hyper-focused on exceeding our...
Description Central Garden & Pet Dog & Cat Segment is searching for a Retail Media Specialist with 2+ years' experience in our Neptune City, NJ facility. This role will sit on the Digital...
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Salary for Media Planner Jobs in New Jersey
Highest Education Level
Media Planners in New Jersey offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Time Management
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Corporate Communications
- Video Editing
- Press Releases
- Storytelling
- Journalism
- Adobe Premiere
- Hootsuite
- Writing Skills
- Budgets
- Direct Response
- Bachelor's Degree
- Influencer Marketing
- Canva
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Media Buying
- Media Planning
- Marketing Communications
- Broadcasting
- Pay per Click
- Adobe InDesign
- Adobe After Effects
- Copywriting
- Media
- Social Media Management
- Search Engine Optimization
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Branding
- Content Development
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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