Media Planner Jobs in Needham, MA
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
- Boston, MA (10 miles from Needham, MA)
- 2 days ago
- Boston, MA (10 miles from Needham, MA)
- 2 days ago
Description Liberty Mutual's in-house Media team is seeking a versatile and data-driven Media Buying & Analytics Specialist to join our dynamic group....
- Boston, MA (10 miles from Needham, MA)
- 2 days ago
- Boston, MA (10 miles from Needham, MA)
- 2 days ago
Description Liberty Mutual's in-house Media team is seeking a versatile and data-driven Media Buying & Analytics Specialist to join our dynamic group....
Line manage Media Buying Assistants on media execution and long tail portfolio....
- Boston, MA (10 miles from Needham, MA)
- 15 days ago
- Boston, MA (10 miles from Needham, MA)
- 15 days ago
Bachelor's degree in marketing, business or related field 2+ years experience in paid media or digital advertising with a focus on social platforms Must have strong understanding of performance metrics...
Remote Work- Boston, MA (10 miles from Needham, MA)
- 30+ days ago
- Boston, MA (10 miles from Needham, MA)
- 30+ days ago
Campaigns and Initiatives: Help develop and implement focused media plans that bolster key business objectives and marketing initiatives....
- Boston, MA (10 miles from Needham, MA)
- 30+ days ago
- Boston, MA (10 miles from Needham, MA)
- 30+ days ago
plans using established and creative resources, including syndicated data from MRI-Simmons, Comscore, Census, and more Collaborating with the team and clients to develop creative, out-of-the-box solutions...
Remote WorkSenior Public Relations Specialist
- Boston, MA (10 miles from Needham, MA)
- 90+ days ago
- Boston, MA (10 miles from Needham, MA)
- 90+ days ago
Location: Open to Portland, ME or Boston, MA Overview: Provide support and counsel on external communications strategy to regional leaders and key stakeholders across the company. Develop and...
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Salary for Media Planner Jobs in Needham, MA
Highest Education Level
Media Planners in Needham, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Press Releases
- Storytelling
- Journalism
- Speech Writing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Adobe InDesign
- Media
- Social Media Management
- Copywriting
- Adobe Creative Suite
- Graphic Design
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Adobe Photoshop CC
- Branding
- Adobe
- Content Development
- Photography
- Public Relations
- Microsoft PowerPoint
- Bachelor's Degree
- Project Management
- Microsoft Office
- Sales
- Leadership
- Communication Skills
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