Media Planner Jobs in Needham, MA
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
Broadcast and Media Operations Specialist
- The Kraft Group
- Foxborough, MA (14 miles from Needham, MA)
- 1 day ago
- Foxborough, MA (14 miles from Needham, MA)
- 1 day ago
Job DetailsJob Location: Kraft Sports and Entertainment - Foxborough, MA 02035Position Type: Full TimeEducation Level: Bachelor's DegreeSalary Range: $21.15 - $27.90 HourlyJob Shift: DayJob...
In PersonMedia Planner, Senior Associate
- Wayfair LLC
- Boston, MA (10 miles from Needham, MA)
- 5 days ago
- Boston, MA (10 miles from Needham, MA)
- 5 days ago
Experience in media planning or media strategy, ideally within a media agency or brand-side marketing team....
RemoteSelf Service Media Coordinator
- Advantage Sales & Marketing
- Allston, MA (8 miles from Needham, MA)
- 12 days ago
- Allston, MA (8 miles from Needham, MA)
- 12 days ago
This position is an excellent opportunity for a motivated individual to learn about commerce media planning and buying from the ground up and apply this learning in real time....
In PersonSenior Media Buyer - Enterprise
- 829 Studios
- Boston, MA (10 miles from Needham, MA)
- 26 days ago
- Boston, MA (10 miles from Needham, MA)
- 26 days ago
media planning and buying, with deep expertise in both site-direct and programmatic environments Platform Mastery: Expert-level proficiency with DSPs (StackAdapt, DV360, Basis, StackAdapt, TTD), Ad...
Remote- 829 Studios
- Boston, MA (10 miles from Needham, MA)
- 28 days ago
- Boston, MA (10 miles from Needham, MA)
- 28 days ago
media planning and buying, with deep expertise in both site-direct and programmatic environments Platform Mastery: Expert-level proficiency with DSPs (StackAdapt, DV360, Basis, StackAdapt, TTD), Ad...
RemoteYou will collaborate cross-functionally with teams including Digital Media, Social, Digital Experience, Brand, Product Marketing, Research & Analytics, Finance, the TikTok Affiliate Lead, and the...
In PersonDemographic Data for Needham, MA
Moving to Needham, MA? Find some basic demographic data about Needham, MA below.
Media Planner Online Courses and Training Opportunities
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Salary for Media Planner Jobs in Needham, MA
Highest Education Level
Media Planners in Needham, MA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Calendar Management
- Strategy Development
- Collaboration
- Events
- Media Relations
- Media Buying
- Press Releases
- Content Development
- Media Training
- Storytelling
- Journalism
- Publishing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Bachelor's Degree
- Canva
- Sprout Social
- Digital Advertising
- Digital Media
- Brand Identity
- Marketing & Advertising
- Online Media
- Media Planning
- Online Marketing
- Broadcasting
- Creative Direction
- Marketing Communications
- Marketing Campaigns
- Social Media Management
- Copywriting
- Media
- Adobe Premiere
- Social Media Marketing
- Branding
- Adobe Creative Suite
- Social Media Strategy
- Video Editing
- Digital Marketing
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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