Media Planner Remote & Hybrid Only Jobs in Maryland
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
As the Digital Media Planner, you will manage and grow digital media initiatives for Moore Media and Digitals nonprofit clients....
RemoteThey will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results....
RemoteDigital Media Buyer, Search and Social
- Moore Holdings
- Lanham, MD
- 60+ days ago
- Lanham, MD
- 60+ days ago
Complete quality assurance of digital advertising campaigns prior to launch. Your Profile: 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms....
HybridSenior Retail Media Specialist
- Flywheel Digital
- Baltimore, MD
- 90+ days ago
- Baltimore, MD
- 90+ days ago
About Flywheel Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time...
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Salary for Media Planner Jobs in Maryland
Highest Education Level
Media Planners in Maryland offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Calendar Management
- Strategy Development
- Collaboration
- Events
- Media Relations
- Blogging
- Media Buying
- Press Releases
- Content Development
- Media Training
- Storytelling
- Journalism
- Publishing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Bachelor's Degree
- Canva
- Sprout Social
- Digital Advertising
- Digital Media
- Brand Identity
- Marketing & Advertising
- Advertising Sales
- Online Media
- Media Planning
- Online Marketing
- Broadcasting
- Marketing Communications
- Social Media Management
- Copywriting
- Media
- Adobe Premiere
- Social Media Marketing
- Branding
- Adobe Creative Suite
- Social Media Strategy
- Video Editing
- Digital Marketing
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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