Media Planner Remote & Hybrid Only Jobs in District of Columbia
A Media Planner in the advertising industry is responsible for identifying which media platforms would best advertise a client's brand or product. They play a crucial role in increasing a brand's visibility among its target audience by strategically placing ads in the most impactful platforms, which could range from digital, print, television, radio, and outdoor advertising. Their duties include researching targeted markets, monitoring buying strategies, tracking advertising spending, and analyzing consumer data to optimize advertising campaigns. They also collaborate closely with clients, marketing teams, and other stakeholders to ensure that advertising efforts align with the client's business objectives and budget.
Important skills for a Media Planner include excellent analytical abilities, strong communication skills, and good understanding of media channels and trends. They should also have a firm grasp of market research techniques and data analysis. While not mandatory, a certification such as the Google Ads certification or a Facebook Blueprint certification may boost a media planner's career. Prior to becoming a Media Planner, a person may have roles such as a Media Assistant, Marketing Coordinator, or Media Buyer. All these roles provide valuable experience in researching market trends, creating marketing strategies, and understanding consumer behavior, which are crucial in media planning.
This role involves planning, negotiating, and executing media buys across multiple platforms for political campaigns....
HybridDigital Media Planner - Political Cycle 2026
- GMMB
- Washington, DC
- 21 days ago
- Washington, DC
- 21 days ago
GMMB seeks an experienced Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political clients....
HybridSenior Digital Media Planner - Political Cycle 2026
- GMMB
- Washington, DC
- 21 days ago
- Washington, DC
- 21 days ago
GMMB seeks an experienced Senior Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political clients....
HybridThe New Media Firm - Digital Media Buyer
- Grossman Heinz
- Washington, DC
- 60+ days ago
- Washington, DC
- 60+ days ago
Some knowledge of digital advertising - programmatic, OTT, and/or social. Has worked in and around teams of digital media buyers....
HybridDemographic Data for District of Columbia
Moving to District of Columbia? Find some basic demographic data about District of Columbia below.
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Salary for Media Planner Jobs in District of Columbia
Highest Education Level
Media Planners in District of Columbia offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Planner position
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Calendar Management
- Strategy Development
- Collaboration
- Events
- Media Relations
- Media Buying
- Press Releases
- Content Development
- Media Training
- Storytelling
- Journalism
- Publishing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Bachelor's Degree
- Canva
- Sprout Social
- Digital Advertising
- Digital Media
- Brand Identity
- Marketing & Advertising
- Advertising Sales
- Online Media
- Media Planning
- Online Marketing
- Broadcasting
- Creative Direction
- Marketing Communications
- Social Media Management
- Copywriting
- Media
- Adobe Premiere
- Social Media Marketing
- Branding
- Adobe Creative Suite
- Social Media Strategy
- Video Editing
- Digital Marketing
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Leadership
- Communication Skills
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