Media Director Jobs in Reading, PA
A Media Director in the advertising industry oversees the planning and execution of all media-related strategies. Their primary role involves designing and implementing effective media campaigns, tracking the performance of these campaigns, and adjusting them as necessary. The director collaborates with various departments to understand the marketing needs and formulate strategies to target ideal demographics. They are also responsible for negotiating ad space and time slots with media outlets, developing media budgets and timelines, and ensuring all media projects comply with brand identity and guidelines.
Important skills for a Media Director include strong leadership and organizational abilities, excellent communication, strategic thinking, and a deep understanding of media channels and marketing strategies. Proficiency in media planning tools, data analysis, and budget management is necessary. Certifications in digital marketing, such as Google AdWords or Facebook Blueprint can enhance credibility. Prior to becoming a Media Director, one could serve roles such as a Media Planner, Media Buyer, or a Media Supervisor, gaining valuable experience in creating and managing media strategies, negotiating with media sales companies, and understanding the dynamics of different advertising channels.
EnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than...
Remote WorkDemographic Data for Reading, PA
Moving to Reading, PA? Find some basic demographic data about Reading, PA below.
Media Director Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Media Director Jobs in Reading, PA
Highest Education Level
Media Directors in Reading, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Director position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Presentation
- Strategy Development
- Collaboration
- Events
- Google Analytics
- Facebook Marketing
- Paid Search
- Keyword Research
- Google Ads
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Online Media
- Brand Identity
- Media Buying
- Marketing Communications
- Media Planning
- Broadcasting
- Online Marketing
- Creative Strategy
- Logo Design
- Marketing Campaigns
- Pay per Click
- Brand Marketing
- Copywriting
- Graphic Design
- Adobe Illustrator
- Media
- Social Media Management
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Social Media Strategy
- Branding
- Content Development
- Adobe
- Adobe Photoshop CC
- Photography
- Public Relations
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Media Director Related Career Advice Articles
How to Survive and Thrive in an Ad Agency
If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.
Read article »